Lisa Scribner – författare
Visar alla böcker från författaren Lisa Scribner. Handla med fri frakt och snabb leverans.
3 produkter
Engaging Consumers through Branded Entertainment and Convergent Media
Av Jose Marti Parreno, Carla Ruiz Mafe m. fl.
Inbunden, 2015
2687 kr
Lägg i varukorg
Engaging Consumers through Branded Entertainment and Convergent Media
Av Lisa Scribner, Carla Ruiz Mafe m. fl.
E-bok, 2015
2417 kr
Lägg i varukorg
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through …
Engaging Consumers through Branded Entertainment and Convergent Media
Av Lisa Scribner, Carla Ruiz Mafe m. fl.
E-bok, 2015
2417 kr
Lägg i varukorg
Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through …