Natalie T. Wood – författare
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8 produkter
Virtual Social Identity and Consumer Behavior
Av Natalie T. Wood, Michael R. Solomon
Inbunden, 2009
3055 kr
Lägg i varukorg
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to …
Virtual Social Identity and Consumer Behavior
Av Natalie T. Wood, Michael R. Solomon
Häftad, 2010
907 kr
Lägg i varukorg
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to …
Virtual Social Identity and Consumer Behavior
Av Michael R. Solomon, Natalie T. Wood
E-bok, 2014
1106 kr
Lägg i varukorg
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to …
Virtual Social Identity and Consumer Behavior
Av Michael R. Solomon, Natalie T. Wood
E-bok, 2014
1043 kr
Lägg i varukorg
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to …
Maximizing Commerce and Marketing Strategies through Micro-Blogging
Av Janée N. Burkhalter, Natalie T. Wood
Inbunden, 2015
2061 kr
Lägg i varukorg
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How to Mobilize Social Word of Mouth (sWOM)
Av Natalie T. Wood, Caroline K. Muñoz
Häftad, 2017
266 kr
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Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant …
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How to Mobilize Social Word of Mouth (sWOM)
Av Caroline K. Munoz, Natalie T. Wood
E-bok, 2017
181 kr
Lägg i varukorg
Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant …
#Share
Building Social Media Word of Mouth
Av Natalie T. Wood, Caroline K. Muñoz
Häftad, 2022
403 kr
Lägg i varukorg
The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been …
