Caroline K. Muñoz – författare
Visar alla böcker från författaren Caroline K. Muñoz. Handla med fri frakt och snabb leverans.
3 produkter
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How to Mobilize Social Word of Mouth (sWOM)
Av Natalie T. Wood, Caroline K. Muñoz
Häftad, 2017
266 kr
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Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant …
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How to Mobilize Social Word of Mouth (sWOM)
Av Caroline K. Munoz, Natalie T. Wood
E-bok, 2017
181 kr
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Each day, millions of consumers venture online to search and exchange product information and to seek out and share opinions. Electronic word-of-mouth (eWOM) communication has been shown to influence consumer actions across a variety of industries (King, Racherla, and Bush 2014). A significant …
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Building Social Media Word of Mouth
Av Natalie T. Wood, Caroline K. Muñoz
Häftad, 2022
403 kr
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The purpose of this book is to examine the influence of sWOM and provide guidance on how to operationalize its growing power.Each day, millions of consumers venture online to search and exchange product information, seek out, and share opinions.Electronic word-of-mouth (eWOM) communication has been …
