Michael R. Solomon – författare
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21 produkter
Pearson eText for Comportamiento del consumidor
comprar, tener y ser
Av Michael R. Solomon, Cristel Russell
2025
300 kr
Lägg i varukorg
Comprender por qué las personas compran, utilizan y valoran productos y servicios es fundamental para analizar los mercados y tomar decisiones informadas. Comportamiento del Consumidor ofrece una introducción completa y actualizada al estudio de cómo piensan, sienten y actúan las personas como …
Routledge Companion to Consumer Behavior
Av Michael R. Solomon, Tina M. Lowrey
Häftad, 2020
949 kr
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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom …
Virtual Social Identity and Consumer Behavior
Av Natalie T. Wood, Michael R. Solomon
Inbunden, 2009
3055 kr
Lägg i varukorg
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to …
Virtual Social Identity and Consumer Behavior
Av Natalie T. Wood, Michael R. Solomon
Häftad, 2010
907 kr
Lägg i varukorg
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to …
Routledge Companion to Consumer Behavior
Av Michael R. Solomon, Tina M. Lowrey
Inbunden, 2017
3894 kr
Lägg i varukorg
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom …
Marketing
Real People, Real Decisions
Av Vincent-Wayne Mitchell, Bradley Barnes m. fl.
E-bok, 2019
820 kr
Lägg i varukorg
Consumer Behaviour
A European Perspective
Av Gary Bamossy, Soren Askegaard m. fl.
E-bok, 2019
820 kr
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Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7 th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the …
Consumer Behaviour
A European Perspective
Av Gary Bamossy, Soren Askegaard m. fl.
E-bok, 2019
820 kr
Lägg i varukorg
Get into the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7 th Edition is the latest version of this market-leading textbook, providing the most comprehensive and engaging introduction to the field in Europe and around the …
Marketing
Real People, Real Decisions
Av Wendy Tabrizi, Vincent-Wayne Mitchell m. fl.
E-bok, 2019
820 kr
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Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what …
Routledge Companion to Consumer Behavior
Av Tina M. Lowrey, Michael R. Solomon
E-bok, 2017
1060 kr
Lägg i varukorg
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom …
Routledge Companion to Consumer Behavior
Av Tina M. Lowrey, Michael R. Solomon
E-bok, 2017
1060 kr
Lägg i varukorg
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom …
Virtual Social Identity and Consumer Behavior
Av Michael R. Solomon, Natalie T. Wood
E-bok, 2014
1106 kr
Lägg i varukorg
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to …
Virtual Social Identity and Consumer Behavior
Av Michael R. Solomon, Natalie T. Wood
E-bok, 2014
1043 kr
Lägg i varukorg
The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to …
New Chameleons
How to Connect with Consumers Who Defy Categorization
Häftad, 2021
339 kr
Lägg i varukorg
WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than …
New Chameleons
How to Connect with Consumers Who Defy Categorization
E-bok, 2021
504 kr
Lägg i varukorg
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than …
New Chameleons
How to Connect with Consumers Who Defy Categorization
Inbunden, 2021
632 kr
Lägg i varukorg
WINNER: NYC Big Book Award 2021 - Marketing & PRConsumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than …
Fashion & Luxury Marketing
Av Michael R. Solomon, Mona Mrad
Inbunden, 2022
3478 kr
Lägg i varukorg
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, …
Fashion & Luxury Marketing
Av Michael R. Solomon, Mona Mrad
Häftad, 2022
948 kr
Lägg i varukorg
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, …
Fashion & Luxury Marketing
Av Mona Mrad, Michael R. Solomon
E-bok, 2022
890 kr
Lägg i varukorg
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, …
Pearson eText for Comportamiento del consumidor
comprar, tener y ser
Av Michael R. Solomon, Cristel Russell
2025
409 kr
Lägg i varukorg
Comprender por qué las personas compran, utilizan y valoran productos y servicios es fundamental para analizar los mercados y tomar decisiones informadas. Comportamiento del Consumidor ofrece una introducción completa y actualizada al estudio de cómo piensan, sienten y actúan las personas como …
Pearson eText for Comportamiento del consumidor
comprar, tener y ser
Av Michael R. Solomon, Cristel Russell
2025
222 kr
Lägg i varukorg
Comprender por qué las personas compran, utilizan y valoran productos y servicios es fundamental para analizar los mercados y tomar decisiones informadas. Comportamiento del Consumidor ofrece una introducción completa y actualizada al estudio de cómo piensan, sienten y actúan las personas como …
