Tina M. Lowrey – författare
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16 produkter
Routledge Companion to Consumer Behavior
Av Michael R. Solomon, Tina M. Lowrey
Häftad, 2020
951 kr
Lägg i varukorg
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom …
Psycholinguistic Phenomena in Marketing Communications
Häftad, 2013
938 kr
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The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research …
Contemporary Consumption Rituals
A Research Anthology
Av Cele C. Otnes, Tina M. Lowrey
Inbunden, 2003
2516 kr
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Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the …
Contemporary Consumption Rituals
A Research Anthology
Av Cele C. Otnes, Tina M. Lowrey
Häftad, 2003
897 kr
Lägg i varukorg
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the …
Psycholinguistic Phenomena in Marketing Communications
Inbunden, 2006
2445 kr
Lägg i varukorg
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research …
Psycholinguistic Phenomena in Marketing Communications
E-bok, 2020
1043 kr
Lägg i varukorg
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research …
Psycholinguistic Phenomena in Marketing Communications
E-bok, 2020
1043 kr
Lägg i varukorg
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic of great prominence in the field of consumer behavior. Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research …
Rituals, Consumption, and Marketing
A Research Companion
Inbunden, 2025
2672 kr
Lägg i varukorg
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture—a topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals …
Rituals, Consumption, and Marketing
A Research Companion
E-bok, 2025
813 kr
Lägg i varukorg
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture-a topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals …
Rituals, Consumption, and Marketing
A Research Companion
E-bok, 2025
813 kr
Lägg i varukorg
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture-a topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals …
Contemporary Consumption Rituals
A Research Anthology
Av Tina M. Lowrey, Cele C. Otnes
E-bok, 2004
1056 kr
Lägg i varukorg
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the …
Contemporary Consumption Rituals
A Research Anthology
Av Tina M. Lowrey, Cele C. Otnes
E-bok, 2004
1026 kr
Lägg i varukorg
Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the …
Routledge Companion to Consumer Behavior
Av Michael R. Solomon, Tina M. Lowrey
Inbunden, 2017
3913 kr
Lägg i varukorg
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom …
Routledge Companion to Consumer Behavior
Av Tina M. Lowrey, Michael R. Solomon
E-bok, 2017
1060 kr
Lägg i varukorg
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom …
Routledge Companion to Consumer Behavior
Av Tina M. Lowrey, Michael R. Solomon
E-bok, 2017
1060 kr
Lägg i varukorg
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom …
APA Handbook of Consumer Psychology
Av Lynn R. Kahle, Tina M. Lowrey m. fl.
Inbunden, 2022
2323 kr
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The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including its historical background and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on …
