Lynn R. Kahle – författare
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44 produkter
Creating Images and the Psychology of Marketing Communication
Av Lynn R. Kahle, Chung-Hyun Kim
Häftad, 2012
560 kr
Lägg i varukorg
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an …
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Av Lynn R. Kahle, Angeline G. Close
Inbunden, 2010
2591 kr
Lägg i varukorg
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application …
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Av Lynn R. Kahle, Angeline G. Close
Häftad, 2010
938 kr
Lägg i varukorg
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application …
Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Av Lynn R Kahle, Pierre Valette-Florence
Häftad, 2012
1329 kr
Lägg i varukorg
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating …
Communicating Sustainability for the Green Economy
Av Lynn R Kahle, Eda Gurel-Atay
Inbunden, 2013
3799 kr
Lägg i varukorg
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating …
Communicating Sustainability for the Green Economy
Av Lynn R Kahle, Eda Gurel-Atay
Häftad, 2013
1013 kr
Lägg i varukorg
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating …
Internet Applications in Euromarketing
Av Erdener Kaynak, Lynn R. Kahle
Inbunden, 2003
1029 kr
Lägg i varukorg
Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in …
Euromarketing and the Future
Av Erdener Kaynak, Lynn R Kahle
Inbunden, 2004
1569 kr
Lägg i varukorg
Be prepared for the future of international marketing!The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting …
Values, Lifestyles, and Psychographics
Av Lynn R. Kahle, Larry Chiagouris
Inbunden, 1997
2445 kr
Lägg i varukorg
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The …
Sports Marketing and the Psychology of Marketing Communication
Inbunden, 2004
2591 kr
Lägg i varukorg
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. …
Creating Images and the Psychology of Marketing Communication
Av Lynn R. Kahle, Chung-Hyun Kim
Inbunden, 2006
1481 kr
Lägg i varukorg
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an …
Sports Marketing and the Psychology of Marketing Communication
Häftad, 2004
1318 kr
Lägg i varukorg
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. …
Internet Applications in Euromarketing
Av Lynn R. Kahle, Erdener Kaynak
E-bok, 2024
660 kr
Lägg i varukorg
Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in …
Internet Applications in Euromarketing
Av Lynn R. Kahle, Erdener Kaynak
E-bok, 2024
660 kr
Lägg i varukorg
Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in …
Creating Images and the Psychology of Marketing Communication
Av Chung-Hyun Kim, Lynn R. Kahle
E-bok, 2006
657 kr
Lägg i varukorg
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an …
Creating Images and the Psychology of Marketing Communication
Av Chung-Hyun Kim, Lynn R. Kahle
E-bok, 2006
657 kr
Lägg i varukorg
The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an …
Sports Marketing and the Psychology of Marketing Communication
E-bok, 2004
1136 kr
Lägg i varukorg
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. …
Sports Marketing and the Psychology of Marketing Communication
E-bok, 2004
1136 kr
Lägg i varukorg
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. …
Euromarketing and the Future
Av Lynn R Kahle, Erdener Kaynak
E-bok, 2013
571 kr
Lägg i varukorg
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting …
Euromarketing and the Future
Av Lynn R Kahle, Erdener Kaynak
E-bok, 2013
571 kr
Lägg i varukorg
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting …
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Av Angeline G. Close, Lynn R. Kahle
E-bok, 2011
1082 kr
Lägg i varukorg
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application …
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Av Angeline G. Close, Lynn R. Kahle
E-bok, 2011
1106 kr
Lägg i varukorg
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application …
Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Av Lynn R Kahle, Pierre Valette-Florence
Inbunden, 2017
2516 kr
Lägg i varukorg
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating …
Consumer Social Values
Av Eda Gurel-Atay, Lynn R. Kahle
Inbunden, 2019
2445 kr
Lägg i varukorg
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.With a diverse set of …
Consumer Social Values
Av Eda Gurel-Atay, Lynn R. Kahle
Häftad, 2019
744 kr
Lägg i varukorg
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.With a diverse set of …
Values, Lifestyles, and Psychographics
Av Lynn R. Kahle, Larry Chiagouris
Häftad, 2016
833 kr
Lägg i varukorg
This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The …
Consumer Social Values
Av Lynn R. Kahle, Eda Gurel-Atay
E-bok, 2019
875 kr
Lägg i varukorg
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of …
Consumer Social Values
Av Lynn R. Kahle, Eda Gurel-Atay
E-bok, 2019
856 kr
Lägg i varukorg
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of …
Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Av Pierre Valette-Florence, Lynn R Kahle
E-bok, 2014
1535 kr
Lägg i varukorg
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating …
Marketplace Lifestyles in an Age of Social Media: Theory and Methods
Av Pierre Valette-Florence, Lynn R Kahle
E-bok, 2014
1569 kr
Lägg i varukorg
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating …
