Eda Gurel-Atay – författare
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8 produkter
Communicating Sustainability for the Green Economy
Av Lynn R Kahle, Eda Gurel-Atay
Inbunden, 2013
3799 kr
Lägg i varukorg
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating …
Communicating Sustainability for the Green Economy
Av Lynn R Kahle, Eda Gurel-Atay
Häftad, 2013
1013 kr
Lägg i varukorg
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating …
Consumer Social Values
Av Eda Gurel-Atay, Lynn R. Kahle
Inbunden, 2019
2445 kr
Lägg i varukorg
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.With a diverse set of …
Consumer Social Values
Av Eda Gurel-Atay, Lynn R. Kahle
Häftad, 2019
744 kr
Lägg i varukorg
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors.With a diverse set of …
Consumer Social Values
Av Lynn R. Kahle, Eda Gurel-Atay
E-bok, 2019
875 kr
Lägg i varukorg
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of …
Consumer Social Values
Av Lynn R. Kahle, Eda Gurel-Atay
E-bok, 2019
856 kr
Lägg i varukorg
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of …
Communicating Sustainability for the Green Economy
Av Eda Gurel-Atay, Lynn R Kahle
E-bok, 2015
1204 kr
Lägg i varukorg
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating …
Communicating Sustainability for the Green Economy
Av Eda Gurel-Atay, Lynn R Kahle
E-bok, 2015
1231 kr
Lägg i varukorg
With chapters written by experts in their field, this volume advances the understanding of theory and successful practice of marketing and promoting environmental sustainability. Some experts predict that the next big trend in business will involve the green economy. Yet, communicating …
