Erdener Kaynak – författare
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192 produkter
Global Perspectives in Marketing
Av Erdener Kaynak, Erdener Kaynak
Inbunden, 1985
1098 kr
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Global Business
Asia-Pacific Dimensions
Av Kam-Hon Lee, Erdener Kaynak
E-bok, 2018
500 kr
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This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses particular elements in a transnational, cross-cultural and comparative way. By relating its …
Global Business
Asia-Pacific Dimensions
Av Kam-Hon Lee, Erdener Kaynak
E-bok, 2018
489 kr
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This book, first published in 1989, examines the practice of international business in the Asia-Pacific region. It examines the factors which have influenced its growth and dissemination and analyses particular elements in a transnational, cross-cultural and comparative way. By relating its …
Service Industries in Developing Countries
Inbunden, 2004
2585 kr
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First Published in 2004. The purpose of this special study is to enhance our understanding of the role of different service sectors in the welfare and development of emerging economies. This study includes eight essays covering the topics of a conceptual framework for studying service industries in …
Marketing in Central and Eastern Europe
Inbunden, 1997
2585 kr
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Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing …
International Management Leadership
The Primary Competitive Advantage
Av Erdener Kaynak, John R Darling
Inbunden, 1997
2585 kr
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The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From …
Global Tourist Behavior
Av Erdener Kaynak, Muzaffer Uysal
Häftad, 1996
1316 kr
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Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide …
Trans-Oceanic Marketing Channel
A New Tool for Understanding Tropical Africa's Export Agriculture
Inbunden, 1997
2510 kr
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If you feel you have a disjointed, or unbalanced, view of the global system of demand and supply, you are probably correct. Most studies leave out a very important part of the system--the marketing channel. That is why Laurens van der Laan developed and wrote this book, The Trans-Oceanic Marketing …
Implementation of Total Quality Management
A Comprehensive Training Program
Av Erdener Kaynak, Rolf E Rogers
Häftad, 1997
1011 kr
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Here is a comprehensive guide for training a workforce in Total Quality Management (TQM). An ideal resource for trainers, Total Quality Management Implementation contains a complete presentation of all relevant aspects of TQM. It provides a ready-made training format that can be used in all …
International Management Leadership
The Primary Competitive Advantage
Av Erdener Kaynak, John R Darling
Häftad, 1997
1110 kr
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The primary competitive advantage that firms have today is the perspective, outlook, and commitment of their management leaders. International Management Leadership helps you develop the leadership skills that will enable your firm to stay competitive in today's global business environment. From …
Business Simulations, Games, and Experiential Learning in International Business Education
Av Erdener Kaynak, Joseph Wolfe m. fl.
Häftad, 1997
1012 kr
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If you find traditional lectures and course material ineffective for teaching students how to develop a sensitivity to cultural differences and apply “home grown” technologies to foreign situations, Business Simulations, Games and Experiential Learning in International Business Education is the …
Globalization of Business
Practice and Theory
Av Erdener Kaynak, Abbas J Ali
Inbunden, 2000
3262 kr
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Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into …
Contextual Management
A Global Perspective
Av Erdener Kaynak, Raghbir S Basi
Inbunden, 1998
2585 kr
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Senior executives, middle managers, supervisors, administrators, and other students of administrative behavior need to know why harnessing human energies demands a full understanding of organizational and cultural contexts combined with a knowledge of personality characteristics--of self and …
Executive Development and Organizational Learning for Global Business
Av Erdener Kaynak, Robert M Fulmer m. fl.
Häftad, 1998
624 kr
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An essential reference book for you and your global organization, Executive Development and Organizational Learning for Global Business will guide you through the challenge of producing effective executives and masterminding learning organizations. In this cutting-edge overview, you'll share in the …
Export-Import Theory, Practices, and Procedures
Av Erdener Kaynak, Belay Seyoum
Häftad, 2000
1525 kr
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Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit …
Consumer Behavior in Asia
Issues and Marketing Practice
Av Erdener Kaynak, Tsang-Sing Chan
Inbunden, 1999
3262 kr
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Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese …
Internationalization of Companies from Developing Countries
Inbunden, 2000
2585 kr
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Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes …
Teaching and Program Variations in International Business
Av Erdener Kaynak, John R Schermerhorn, Jr
Inbunden, 2000
2439 kr
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Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local …
Teaching International Business
Ethics and Corporate Social Responsibility
Av Erdener Kaynak, Gopalkrishnan R Iyer
Inbunden, 2000
2439 kr
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Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “Approaches to …
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Av Erdener Kaynak, Gopalkrishnan R Iyer m. fl.
Inbunden, 2000
2585 kr
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the …
Cross-National and Cross-Cultural Issues in Food Marketing
Inbunden, 2000
2825 kr
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Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency …
Cross-National and Cross-Cultural Issues in Food Marketing
Häftad, 2000
936 kr
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Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency …
Management Education in the Chinese Setting
Inbunden, 2001
1566 kr
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Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable …
Guanxi
Relationship Marketing in a Chinese Context
Av Erdener Kaynak, Y.H. Wong m. fl.
Inbunden, 2001
2585 kr
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Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of …
Guanxi
Relationship Marketing in a Chinese Context
Av Erdener Kaynak, Y.H. Wong m. fl.
Häftad, 2001
1206 kr
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Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of …
Multinational Strategic Management
An Integrative Entrepreneurial Context-Specific Process
Av Erdener Kaynak, Robert Mockler m. fl.
Häftad, 2002
1071 kr
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Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative …
New Product Development
Successful Innovation in the Marketplace
Av Erdener Kaynak, Nicholas Mills m. fl.
Häftad, 2002
1355 kr
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Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate …
International Business Teaching in Eastern and Central European Countries
Av Erdener Kaynak, George Tesar
Inbunden, 2003
1478 kr
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Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs …
Strategic Global Marketing
Issues and Trends
Häftad, 2003
1161 kr
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Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. …
Internet Applications in Euromarketing
Av Erdener Kaynak, Lynn R. Kahle
Inbunden, 2003
1026 kr
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Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in …
