George Tesar – författare
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23 produkter
Motivating SMEs to Cooperate and Internationalize
A Dynamic Perspective
Av George Tesar, Zsuzsanna Vincze
Häftad, 2019
712 kr
Lägg i varukorg
Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and …
Marketing Management and Strategy
An African Casebook
Av George Tesar
Inbunden, 2013
2585 kr
Lägg i varukorg
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights …
Marketing Management and Strategy
An African Casebook
Av George Tesar
Häftad, 2013
876 kr
Lägg i varukorg
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights …
International Business Teaching in Eastern and Central European Countries
Av Erdener Kaynak, George Tesar
Inbunden, 2003
1478 kr
Lägg i varukorg
Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs …
Marketing Management and Strategy
An African Casebook
Av George Tesar
E-bok, 2013
1034 kr
Lägg i varukorg
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights …
Marketing Management and Strategy
An African Casebook
Av George Tesar
E-bok, 2013
1034 kr
Lägg i varukorg
This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining theoretical insights …
Motivating SMEs to Cooperate and Internationalize
A Dynamic Perspective
Av George Tesar, Zsuzsanna Vincze
Inbunden, 2017
2585 kr
Lägg i varukorg
Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and …
Marketing Management in Africa
Av George Tesar, Steven W. Anderson m. fl.
Inbunden, 2018
2585 kr
Lägg i varukorg
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive …
Marketing Management in Africa
Av George Tesar, Steven W. Anderson m. fl.
Häftad, 2018
921 kr
Lägg i varukorg
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive …
Motivating SMEs to Cooperate and Internationalize
A Dynamic Perspective
Av Zsuzsanna Vincze, George Tesar
E-bok, 2017
838 kr
Lägg i varukorg
Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and …
Motivating SMEs to Cooperate and Internationalize
A Dynamic Perspective
Av Zsuzsanna Vincze, George Tesar
E-bok, 2017
838 kr
Lägg i varukorg
Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and …
International Business Teaching in Eastern and Central European Countries
Av George Tesar, Erdener Kaynak
E-bok, 2018
623 kr
Lägg i varukorg
Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate …
International Business Teaching in Eastern and Central European Countries
Av George Tesar, Erdener Kaynak
E-bok, 2018
623 kr
Lägg i varukorg
Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate …
Marketing Management in Africa
Av Jens Graff, Hassimi Traore m. fl.
E-bok, 2018
1088 kr
Lägg i varukorg
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. …
Marketing Management in Africa
Av Jens Graff, Hassimi Traore m. fl.
E-bok, 2018
1088 kr
Lägg i varukorg
This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success. …
MAPPING MANAGERIAL IMPLICATIONS OF GREEN STRATEGY: A FRAMEWORK FOR SUSTAINABLE INNOVATION
Av George Tesar, Hamid Moini m. fl.
Inbunden, 2018
1333 kr
Lägg i varukorg
Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how …
SMALLER MANUFACTURING ENTERPRISES IN AN INTERNATIONAL CONTEXT: A LONGITUDINAL EXPLORATION
Av George Tesar, Hamid Moini m. fl.
Inbunden, 2010
1073 kr
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This book provides an overview of approaches to internationalization as experienced by smaller manufacturing enterprises over a relatively long period of time — the 35-year period from 1974 to 2009. The original research on which this study is based dates back to the mid-1970s, when academic …
STRATEGIC TECHNOLOGY MANAGEMENT: BUILDING BRIDGES BETWEEN SCIENCES, ENGINEERING AND BUSINESS MANAGEMENT
Av Tesar George, George Tesar m. fl.
Inbunden, 2004
1377 kr
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This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working …
STRATEGIC TECHNOLOGY MANAGEMENT: BUILDING BRIDGES BETWEEN SCIENCES, ENGINEERING AND BUSINESS MANAGEMENT
Av Tesar George, George Tesar m. fl.
Häftad, 2004
853 kr
Lägg i varukorg
This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working …
STRATEGIC TECHNOLOGY MANAGEMENT: BUILDING BRIDGES BETWEEN SCIENCES, ENGINEERING AND BUSINESS MANAGEMENT (2ND EDITION)
Av AL STEVEN ANDERSON ET, George Tesar m. fl.
Häftad, 2008
1266 kr
Lägg i varukorg
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand …
MARKETING MANAGEMENT IN GEOGRAPHICALLY REMOTE INDUSTRIAL CLUSTERS: IMPLICATIONS FOR BUSINESS-TO-CONSUMER MARKETING
Inbunden, 2013
1610 kr
Lägg i varukorg
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing …
International Business Teaching in Eastern and Central European Countries
Av Erdener Kaynak, George Tesar
Häftad, 2003
519 kr
Tillfälligt slut
Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs …
STRATEGIC TECHNOLOGY MANAGEMENT: BUILDING BRIDGES BETWEEN SCIENCES, ENGINEERING AND BUSINESS MANAGEMENT (2ND EDITION)
Av AL STEVEN ANDERSON ET, George Tesar m. fl.
Inbunden, 2008
2734 kr
Tillfälligt slut
Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand …
