Marketing Management in Africa

George Tesar is Professor Emeritus of Marketing and International Business at Umeå University, Sweden, and Professor Emeritus at the University of Wisconsin–Whitewater, USA.Steven W. Anderson is Professor of Chemistry at the University of Wisconsin–Whitewater, USA.Hassimi Traore is Associate Professor of Chemistry at the University of Wisconsin–Whitewater, USA.Jens Graff is a retired academic and author of six textbooks in business administration. He was previously an Associate Professor at Woosong University, Korea.

• IntroductionFramework Recent Developments: Research and Illustrations PART 1: Environmental Issues and Macro MarketingSection A: Environment1. Foreign Aid on Economic Growth in Africa: Does Its Effect Vary From Low To Middle-Income Countries? Aye Mengistu Alemu and Jin-Sang Lee2. Fishing in Dangerous Waters? How Narratives of ‘Piracy’ and ‘Security’Shaped Development Initiatives in the Somaliland Fishery Sector Amanda Møller Rasmussen and Stig Jensen Section B: Marketing 3. Stimulation of Entrepreneurship in African Markets Using Cluster TheoryJens Graff 4. Social Marketing and Health Care George Tesar 5. Business to business marketing implications for smaller enterprises in AfricaGeorge Tesar PART 2: Micro MarketingSection A: Finance6. ICT Facilitated Financial Service Deliveries in Africa John Kuada7. Mobile transactions: A powerful channel to drive financial inclusion. Evidence from Kenya: M-PESA Model Mario Testa and Marco Pellicano8. The Mobile Money Revolution Jan-Erik Jaensson9. Financing Behavior of Entrepreneurial Ventures in Tanzania Tumsifu Elly Section B: Consumption10. Advancing Water Purification Technology & Delivery in Africa Steven W. Anderson11. Understanding Consumer Buying Behavior in Africa John Kuada and Andreea Bujac 12. Factors Determining the Rise of Modern Food Retailing in East Africa: Evidence From Tanzania Felix Adamu Nandonde and John Kuada Section C: Agriculture13. Understanding the role of business development services in developing agribusiness SMEs in TanzaniaLola-Bona Vincent Lema and Daniel Wilson Ndyetabula 14. The Role of ICT Products in Agricultural and Agribusiness Value Chain Development in Tanzania. The Case of Tanga Fresh Limited (TFL). Abdallah Mmeta, Anna Temu, and Daniel Ndyetabula 15. Fruit Drying Process to Enhance Agricultural Productivity in Sub-Sahara Africa Hassimi Traore