Steven W. Anderson - Böcker

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts:The creative stageEntrepreneurial and enterprise activitiesUnderstanding consumer behavior and market segmentsA project management-based framework.This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to drive success.Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts:The creative stageEntrepreneurial and enterprise activitiesUnderstanding consumer behavior and market segmentsA project management-based framework.This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including health care, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.

Professional growth and social media savvy at your fingertips!

This information-packed resource from digital experts Anderson and Whitby makes it easy to build a thriving professional network using social media. Easy-to-implement ideas, essential tools, and real-life vignettes help teachers learn to:

Find and choose the best social media tools, products, and communities Start and grow a collaborative, high-quality PLN using Twitter, blogging, LinkedIn, and more Use social media to enhance 21st Century education Engage in authentic personal and professional learning

Includes invaluable resources and an in-depth analysis of the social media landscape. Collaboration has never been easier with this must-have guide!

The Corwin Connected Educators series is your key to unlocking the greatest resource available to all educators: other educators. Being a Connected Educator is more than a set of actions: it’s a belief in the potential of technology to fuel lifelong learning.

"It is incumbent upon all educators to connect with other educators who can reignite their passion for teaching. The authors generously share their wisdom for those who want to accelerate the development of a personal learning network. “  Angela Maiers, Founder and President Choose2Matter, Inc. and Maiers Education Services, Inc. "Learn how and why educators must connect in order to truly be at the top of their game. This book gives practical advice on how to connect, engage, and grow as a learner." Adam Bellow, Corwin Author Untangling the Web

This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.

This invaluable book attempts to bridge business management and scientific management practices so as to foster better understanding between the two entities. It focuses on commercialization of research outcomes. Using cases extensively to illustrate practical difficulties encountered in working across functional barriers, the book also provides guidelines on how these difficulties can be overcome.

Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies.