Jan Bodin – författare
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2 produkter
MARKETING MANAGEMENT IN GEOGRAPHICALLY REMOTE INDUSTRIAL CLUSTERS: IMPLICATIONS FOR BUSINESS-TO-CONSUMER MARKETING
Inbunden, 2013
1610 kr
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This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing …