Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS

Kaynak, Erdener; Iyer, Gopalkrishnan R; Masters, Lance A

• Contents IntroductionThe Emergence of Markets and Marketing Systems in Transition Economies of Europe and Central Asia Foreign Direct Investment Motives and Marketing Strategies in Central and Eastern Europe Why is the Progress of Marketisation Slow in Russia? Strategic Orientation of Russian Managers: Is the “New” Russian Firm Market Driven? Expectation as the Driving Force for Entry and Exit in the Turbulent Russian Market Small Business Retailing in Privatizing Economies: The Influence of Managers’ Individualistic and Collectivist Values How the Fall of the Iron Curtain Has Affected Consumers’ Perceptions of Urban and Rural Quality of Life in Romania The Impact of Foreign Direct Investment on the Export Activities of Estonian Firms Index Reference Notes Included