Cele Otnes – författare
Visar alla böcker från författaren Cele Otnes. Handla med fri frakt och snabb leverans.
8 produkter
Gift Giving
A Research Anthology
Av University of Wisconsin Press, Cele Otnes
Inbunden, 1996
458 kr
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Rituals, Consumption, and Marketing
A Research Companion
Inbunden, 2025
2659 kr
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Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture—a topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals …
Handbook of Qualitative Research Methods in Marketing
Second Edition
Av Russell W. Belk, Cele Otnes
Inbunden, 2024
4357 kr
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This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published …
Handbook of Qualitative Research Methods in Marketing
Second Edition
Av Cele Otnes, Russell W. Belk
E-bok, 2024
768 kr
Lägg i varukorg
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published …
Rituals, Consumption, and Marketing
A Research Companion
E-bok, 2025
813 kr
Lägg i varukorg
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture-a topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals …
Rituals, Consumption, and Marketing
A Research Companion
E-bok, 2025
813 kr
Lägg i varukorg
Rituals, Consumption, and Marketing: A Research Companion is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture-a topic that has burgeoned within the marketing field.The volume theoretically expands on the understanding of rituals …
Handbook of Qualitative Research Methods in Marketing
Second Edition
Av Russell W. Belk, Cele Otnes
Häftad, 2026
827 kr
Lägg i varukorg
This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qualitative methodologies since the first edition was published …
