Routledge Companion to Consumer Behavior

Michael R. Solomon is Professor of Marketing at Saint Joseph’s University, USA. Tina M. Lowrey is Professor of Marketing at HEC Paris, France.

"Featuring leading scholars in the field, this book surveys the breadth of consumer behavior research while providing sufficient depth for readers to appreciate both the existing knowledge and knowledge gaps in the domains it covers. It is a must-have reference for anyone wishing to perform research in consumer behavior."David Gal, University of Illinois at Chicago, USA"In this new edited volume on consumer behavior, Solomon and Lowrey bring together a broad range of contributions that address many relevant topics in contemporary consumer research. The book not only reports on a broad range of topics, but also provides insights from many of the different scientific disciplines involved in consumer studies, making it a showcase of the multidisciplinary nature of the field." Arnout Fischer, Wageningen University, the Netherlands"Bringing together world-class researchers from diversified fields, this book provides a grand tour of the fast-changing area of consumer behavior. It’s up-to-date, easy-to-read, and comprehensive. A must-have for all researchers, graduate students, and practitioners who want to keep up with the research development in this area!"Yuwei Jiang, The Hong Kong Polytechnic University, China"This volume is an excellent companion to the study of consumer behavior. It covers the basic components, such as perception, motivation, attitudes, and learning. More importantly, it provides cutting-edge updates and new topics including effects of climate, the quantified self, retail therapy, and poverty. It clearly deepens and broadens our understanding of consumers."Russell Belk, York University, Canada

• Part I: Introduction; Preface; A History of the Study of Consumer Behavior; Climate, Culture, and Consumption: Connecting the Dots; Part II: Well-Being; Materialism: Conceptualizations, Antecedents, and Consequences; The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being; Part III: Perception; Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing; Implications of Product Anthropomorphism Through Design; Part IV: Learning & Memory; The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge; The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception; Part V: Self/Gender; The Interplay of the Desired and Undesired Selves in Everyday Consumption; Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Towards Transformative Perspectives; Part VI: Motivation/Values/Personality; Social Values in Consumer Psychology: Key Determinants of Human Behavior; The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching; Part VII: Decision Making; Pricing in the Digital Age: Implications for Consumer Behavior; The Quantified Self: Self-Regulation in Cyborg Consumers; Part VIII: Attitudes & Branding; How Consumers’ Attitudes Towards Brands Are Shaped; Brand Attitude Structure; Part IX: Language; The Influence of Marketing Language On Brand Attitudes and Choice; On the Search for the Perfect Brand Name; Part X: Buying/Retailing/Services/Disposal; How Retailing Cues Influence Shopping Perceptions and Behavior; Using Visual Design to Improve Customer Perceptions of Online Assortments; Part XI: Family Power and Gender Dynamics in Contemporary Families; Conducting International Consumer Research with Children: Challenges and Potential Solutions; Part XII: Groups/Social Media Social Media; Segmented Clusters versus Social Groupings & Status Games: The Changing Landscape of Luxury Consumers; Part XIII: Subcultures; Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Hope; Coconstructing institutions one brick at a time: appropriation and deliberation on LEGO Ideas; Part XIV: Social Class/Power; The Hidden Hand of Social Class; Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do; Part XV: CultureMultiple Shades of Culture: Insights from Experimental Consumer Research; The Case for Exploring Cultural Rituals as Consumption Contexts; Part XVI: Applied Consumer Behavior; Consumer Behavior in the Marketing Information Ecosystem; Emerging Trends for Consumer Behavior Practitioners