Routledge Companions in Marketing, Advertising and Communication – serie
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46 produkter
Routledge Companion to Marketing and Society
Av Krzysztof Kubacki, Lukas Parker m. fl.
Inbunden, 2022
3894 kr
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The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Routledge Companion to Corporate Branding
Av Oriol Iglesias, Nicholas Ind m. fl.
Inbunden, 2022
3894 kr
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This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Routledge Companion to Marketing and Feminism
Av Pauline Maclaran, Lorna Stevens m. fl.
Inbunden, 2022
3781 kr
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This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. …
Routledge Companion to Public Relations
Av Donnalyn Pompper, Katie R. Place m. fl.
Inbunden, 2022
3418 kr
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Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a …
Routledge Companion to Critical Marketing
Av Mark Tadajewski, Matthew Higgins m. fl.
Häftad, 2020
949 kr
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The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate …
Routledge Companion to Consumer Behavior
Av Michael R. Solomon, Tina M. Lowrey
Häftad, 2020
949 kr
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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom …
Routledge Companion to Public Relations
Av Donnalyn Pompper, Katie R. Place m. fl.
Häftad, 2024
718 kr
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Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a …
Routledge Companion to Marketing Research
Av Len Tiu Wright, Luiz Moutinho m. fl.
Häftad, 2023
740 kr
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This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global …
Routledge Companion to Ethnic Marketing
Av Ahmad Jamal, Lisa Peñaloza m. fl.
Häftad, 2019
770 kr
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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful …
Routledge Companion to Marketing History
Av D.G. Brian Jones, Mark Tadajewski
Häftad, 2019
770 kr
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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Routledge Companion to Nonprofit Marketing
Av Adrian Sargeant, Walter Wymer Jr
Inbunden, 2007
3906 kr
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This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive review …
Routledge Companion to the Future of Marketing
Av Luiz Moutinho, Enrique Bigné m. fl.
Inbunden, 2013
3894 kr
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The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new …
Routledge Companion to Ethnic Marketing
Av Ahmad Jamal, Lisa Peñaloza m. fl.
Inbunden, 2015
3894 kr
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The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful …
Routledge Companion to Marketing History
Av D.G. Brian Jones, Mark Tadajewski
Inbunden, 2016
4343 kr
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The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Routledge Handbook of Critical Public Relations
Av Jacquie L'Etang, David McKie m. fl.
Inbunden, 2015
3781 kr
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Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.Compiled by a high-profile …
Routledge Companion to Consumer Behavior Analysis
Inbunden, 2015
3894 kr
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The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the …
Routledge Companion to Contemporary Brand Management
Av Francesca Dall'Olmo Riley, Jaywant Singh m. fl.
Inbunden, 2016
3894 kr
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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Routledge Companion to Arts Marketing
Av Ian Fillis, Boram Lee m. fl.
Inbunden, 2013
3969 kr
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The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in …
Routledge Companion to Financial Services Marketing
Av Tina Harrison, Hooman Estelami
Inbunden, 2014
4343 kr
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Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the …
Routledge Companion to Marketing and Feminism
Av Pauline Maclaran, Lorna Stevens m. fl.
Häftad, 2023
720 kr
Lägg i varukorg
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. …
Routledge Companion to Contemporary Brand Management
Av Francesca Dall'Olmo Riley, Jaywant Singh m. fl.
Häftad, 2021
949 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Routledge Companion to Consumer Behavior Analysis
Häftad, 2021
949 kr
Lägg i varukorg
The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental perspectives to illuminate the real-world complexities of consumer choice in a marketing-oriented economy. Edited by a leading authority in the field, the …
Routledge Companion to Corporate Branding
Av Oriol Iglesias, Nicholas Ind m. fl.
Häftad, 2024
747 kr
Lägg i varukorg
This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder, and sustainable approach to corporate brand management, representing a paradigm shift in the literature. The volume contains 30 chapters, …
Routledge Companion to the History of Advertising
Av Robert Crawford, Jackie Dickenson
Inbunden, 2025
3894 kr
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With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising – from its early history via the development of mass advertising to the emergence of the …
Routledge Companion to Marketing and Society
Av Krzysztof Kubacki, Lukas Parker m. fl.
Häftad, 2024
740 kr
Lägg i varukorg
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the …
Routledge Companion to Financial Services Marketing
Av Tina Harrison, Hooman Estelami
Häftad, 2022
770 kr
Lägg i varukorg
Interest in Financial Services Marketing has grown hugely over the last few decades, particularly since the financial crisis, which scarred the industry and its relationship with customers. It reflects the importance of the financial services industry to the economies of every nation and the …
Routledge Companion to Marketing and Sustainability
Av Ken Peattie, Roberta De Angelis m. fl.
Inbunden, 2025
3781 kr
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This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective …
Routledge Companion to Marketing and Sustainability
Av Ken Peattie, Roberta De Angelis m. fl.
Häftad, 2026
814 kr
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This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective …
Routledge Companion to Social Media Influencers
Av Nils S. Borchers, Mariah L. Wellman m. fl.
Inbunden, 2026
3781 kr
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Social media influencers are the iconic figures of the social media age. As media diets shift to social media, influencers sit at the center of communication flows within the new information ecology. This is a powerful position. As masters of large followerships, influencers can direct online …
Routledge Companion to Critical Marketing
Av Mark Tadajewski, Matthew Higgins m. fl.
Inbunden, 2026
3781 kr
Lägg i varukorg
The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.This second edition includes new research on …
