Mark Tadajewski - Böcker
456 kr
Skickas inom 10-15 vardagar
849 kr
Skickas inom 10-15 vardagar
694 kr
Skickas inom 10-15 vardagar
666 kr
Skickas inom 10-15 vardagar
3 653 kr
Skickas inom 10-15 vardagar
1 410 kr
Skickas inom 10-15 vardagar
1 339 kr
Skickas inom 10-15 vardagar
109 kr
Skickas
752 kr
Skickas inom 7-10 vardagar
3 264 kr
Skickas inom 10-15 vardagar
593 kr
Skickas inom 10-15 vardagar
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
2 029 kr
Skickas inom 10-15 vardagar
Foundations of Marketing Thought
The Influence of the German Historical School
2 150 kr
Skickas inom 10-15 vardagar
3 161 kr
Skickas inom 10-15 vardagar
1 333 kr
Skickas inom 3-6 vardagar
Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
11 530 kr
Skickas inom 11-20 vardagar
13 891 kr
Skickas inom 11-20 vardagar
7 135 kr
Tillfälligt slut
3 094 kr
Skickas inom 3-6 vardagar
Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
7 135 kr
Tillfälligt slut
9 636 kr
Tillfälligt slut
3 417 kr
Skickas inom 3-6 vardagar
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
863 kr
Skickas inom 5-8 vardagar
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
9 636 kr
Tillfälligt slut
2 319 kr
Skickas inom 3-6 vardagar
With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.
680 kr
Skickas
With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.