Mark Tadajewski – författare
456 kr
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849 kr
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695 kr
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667 kr
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3 726 kr
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1 410 kr
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1 340 kr
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109 kr
Skickas
801 kr
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3 345 kr
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596 kr
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Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
2 059 kr
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Foundations of Marketing Thought
The Influence of the German Historical School
2 182 kr
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3 209 kr
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1 374 kr
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Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
11 466 kr
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13 813 kr
Skickas inom 11-20 vardagar
7 095 kr
Tillfälligt slut
3 312 kr
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Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
7 095 kr
Tillfälligt slut
9 582 kr
Tillfälligt slut
3 662 kr
Skickas inom 3-6 vardagar
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
858 kr
Skickas inom 5-8 vardagar
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
9 582 kr
Tillfälligt slut
2 487 kr
Skickas inom 3-6 vardagar
With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.
676 kr
Skickas
With over 50 entries, from Actor Network Theory to Utopianism, readers have instant access and explanation of the most influential concepts in CMS literature. Clear and engaging, this will provide strong support for all courses involving critical management and is a perfect resource for anyone with an interest in this field.