Mark Tadajewski – författare
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40 produkter
Historical Research in Marketing Management
Av Mark Tadajewski, D.G. Brian Jones
Häftad, 2018
516 kr
Lägg i varukorg
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are …
Routledge Companion to Critical Marketing
Av Mark Tadajewski, Matthew Higgins m. fl.
Häftad, 2020
951 kr
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The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate …
Routledge Companion to Marketing History
Av D.G. Brian Jones, Mark Tadajewski
Häftad, 2019
771 kr
Lägg i varukorg
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Foundations of Marketing Thought
The Influence of the German Historical School
Av D.G. Brian Jones, Mark Tadajewski
Häftad, 2019
741 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
Routledge Companion to Marketing History
Av D.G. Brian Jones, Mark Tadajewski
Inbunden, 2016
4347 kr
Lägg i varukorg
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Historical Research in Marketing Management
Av Mark Tadajewski, D.G. Brian Jones
Inbunden, 2016
1563 kr
Lägg i varukorg
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Douglas Brownlie, Paul Hewer m. fl.
Inbunden, 2013
1563 kr
Lägg i varukorg
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
Critical Marketing
Issues in Contemporary Marketing
Av Mark Tadajewski, Douglas Brownlie
Häftad, 2009
114 kr
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Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an …
Critical Marketing
Issues in Contemporary Marketing
Av Mark Tadajewski, Douglas Brownlie
Inbunden, 2008
851 kr
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. …
Routledge Companion to Critical Marketing
Av Mark Tadajewski, Matthew Higgins m. fl.
Inbunden, 2026
3790 kr
Lägg i varukorg
The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.This second edition includes new research on …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Douglas Brownlie, Paul Hewer m. fl.
Häftad, 2024
667 kr
Lägg i varukorg
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
Routledge Companion to Critical Marketing
Av Rohit Varman, Janice Denegri-Knott m. fl.
E-bok, 2026
4320 kr
Lägg i varukorg
The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.This second edition includes new research on …
Routledge Companion to Critical Marketing
Av Rohit Varman, Janice Denegri-Knott m. fl.
E-bok, 2026
4415 kr
Lägg i varukorg
The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.This second edition includes new research on …
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed 'Self'
E-bok, 2026
1022 kr
Lägg i varukorg
This book reimagines what it means to craft a self in contemporary life. Russ Belk''s classic work on the extended self which shows how possessions and relationships form part of identity, along with his more recent writing exploring how digital technologies and transhumanism are shaping the …
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed 'Self'
E-bok, 2026
1022 kr
Lägg i varukorg
This book reimagines what it means to craft a self in contemporary life. Russ Belk''s classic work on the extended self which shows how possessions and relationships form part of identity, along with his more recent writing exploring how digital technologies and transhumanism are shaping the …
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Inbunden, 2026
2435 kr
Lägg i varukorg
This book reimagines what it means to craft a self in contemporary life. Russ Belk's classic work on the extended self which shows how possessions and relationships form part of identity, along with his more recent writing exploring how digital technologies and transhumanism are shaping the …
Routledge Companion to Marketing History
Av Mark Tadajewski, D.G. Brian Jones
E-bok, 2016
890 kr
Lägg i varukorg
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Routledge Companion to Marketing History
Av Mark Tadajewski, D.G. Brian Jones
E-bok, 2016
910 kr
Lägg i varukorg
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Foundations of Marketing Thought
The Influence of the German Historical School
Av D.G. Brian Jones, Mark Tadajewski
Inbunden, 2017
2581 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
Routledge Companion to Critical Marketing
Av Mark Tadajewski, Matthew Higgins m. fl.
Inbunden, 2018
3785 kr
Lägg i varukorg
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate …
Routledge Companion to Critical Marketing
Av Rohit Varman, Janice Denegri-Knott m. fl.
E-bok, 2018
1091 kr
Lägg i varukorg
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate …
Routledge Companion to Critical Marketing
Av Rohit Varman, Janice Denegri-Knott m. fl.
E-bok, 2018
1067 kr
Lägg i varukorg
The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world’s leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate …
Foundations of Marketing Thought
The Influence of the German Historical School
Av Mark Tadajewski, D.G. Brian Jones
E-bok, 2017
785 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
Foundations of Marketing Thought
The Influence of the German Historical School
Av Mark Tadajewski, D.G. Brian Jones
E-bok, 2017
785 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Mark Tadajewski, Paul Hewer m. fl.
E-bok, 2014
768 kr
Lägg i varukorg
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Mark Tadajewski, Paul Hewer m. fl.
E-bok, 2014
785 kr
Lägg i varukorg
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
Key Concepts in Critical Management Studies
Av Martin Parker, Elizabeth Parsons m. fl.
E-bok, 2011
571 kr
Lägg i varukorg
Ideal as an introduction and as a quick reference, Key Concepts in Critical Management Studies explores the essential concepts used within the field today. Specially edited and written by a range of international experts, key ideas are succinctly explained and illustrated beyond a simple …
Marketing
A Critical Textbook
Av Mark Tadajewski, Michael Saren m. fl.
E-bok, 2010
840 kr
Lägg i varukorg
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major …
The SAGE Handbook of Marketing Theory
Av Pauline Maclaran, Michael Saren m. fl.
Häftad, 2013
1417 kr
Lägg i varukorg
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and …
New Directions in Critical Marketing Studies
Av Mark Tadajewski, Robert Cluley
Inbunden, 2013
11868 kr
Lägg i varukorg
This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the …
