Routledge Companion to Critical Marketing

• Utgivningsdatum: 2020-09-30
• Mått: 174 x 246 x 31 mm
• Vikt: 453 g
• Format: Häftad
• Språk: Engelska
• Serie: Routledge Companions in Marketing, Advertising and Communication
• Antal sidor: 512
• Förlag: Taylor & Francis Ltd
• ISBN: 9780367656089

• Försäljning och marknadsföring

Mark Tadajewski is Honorary Visiting Professor of Marketing at the University of York, UK.Matthew Higgins is a Senior Lecturer in Marketing and Consumption at the University of Leicester, UK.Janice Denegri-Knott is Principal Academic of Interactive Marketing at Bournemouth University, UK.Rohit Varman is Professor of Marketing at the Indian Institute of Management, India.

This edited volume on Critical Marketing Studies is essential reading for all constituencies, including academics, marketing practitioners, consumers, and advocacy groups, that wish to fully understand the good, bad, and ugly of how exchange relationships manifest in most economies. Well-written, timely, and documented to the finest detail, the various authors put forth an excellent analysis and critique of a system that impacts all of humanity and its quality of life. Read it or face the consequences of continued ignorance!Ronald Paul Hill (Ph.D. in Business Administration from the University of Maryland) is a Visiting Professor of Marketing and holds a Dean’s Excellence Faculty Fellowship at the Kogod School of Business, American University, USAThis book offers a foundational resource for critical work in marketing that goes beyond criticism to generate compelling new ideas, productive insights, and transformational paradigms. Close attention will cause readers to rethink their fundamental understanding of marketing.Jonathan Schroeder, William A. Kern Professor in Communications, Rochester Institute of Technology, New York, USAThere is a great need for more Critical Marketing Studies and this book brings together a thorough review of what has been done thus far. Inspiration abounds in these chapters and they will open the imagination and conscience to new problems that cry out for critical attention.Russell Belk, Distinguished Research Professor and Kraft Foods Canada Chair of Marketing, York University, CanadaDrawing on their vast collective knowledge, Tadajewski, Higgins, Denegri-Knott, and Varman skilfully help students and scholars understand the importance, trajectory, and scope of Critical Marketing Studies. This is the kind of companion I wish I’d had when I began my career. I can’t recommend it highly enou

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