Matthew Higgins – författare
855 kr
Skickas inom 10-15 vardagar
2 410 kr
Skickas inom 10-15 vardagar
700 kr
Skickas inom 10-15 vardagar
3 369 kr
Skickas inom 10-15 vardagar
3 232 kr
Skickas inom 10-15 vardagar
98 kr
Skickas inom 5-8 vardagar
250 kr
Skickas inom 5-8 vardagar
3 662 kr
Skickas inom 3-6 vardagar
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
858 kr
Skickas inom 5-8 vardagar
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.