Matthew Higgins – författare
852 kr
Skickas inom 10-15 vardagar
2 401 kr
Skickas inom 10-15 vardagar
697 kr
Skickas inom 10-15 vardagar
3 357 kr
Skickas inom 10-15 vardagar
3 220 kr
Skickas inom 10-15 vardagar
99 kr
Skickas inom 5-8 vardagar
251 kr
Skickas inom 5-8 vardagar
3 755 kr
Skickas inom 3-6 vardagar
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.
863 kr
Skickas inom 5-8 vardagar
Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.
- Explains and debates key concepts in a clear, readable and concise manner.
- Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities.
- Includes a glossary of critical marketing terms.
- Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students.