Michael Saren – författare
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17 produkter
Rethinking Marketing
Towards Critical Marketing Accountings
Av Douglas Brownlie, Michael Saren m. fl.
Inbunden, 1998
3422 kr
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`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book …
Rethinking Marketing
Towards Critical Marketing Accountings
Av Douglas Brownlie, Michael Saren m. fl.
Häftad, 1999
2072 kr
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`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book …
Responsible Marketing for Well-being and Society
A Research Companion
Av Michael Saren, Louise M. Hassan m. fl.
Inbunden, 2024
2585 kr
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This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to …
Responsible Marketing for Well-being and Society
A Research Companion
Av Michael Saren, Louise M. Hassan m. fl.
Häftad, 2025
726 kr
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This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to …
Responsible Marketing for Well-being and Society
A Research Companion
Av Rohit Varman, Emma Surman m. fl.
E-bok, 2024
838 kr
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This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to …
Responsible Marketing for Well-being and Society
A Research Companion
Av Rohit Varman, Emma Surman m. fl.
E-bok, 2024
829 kr
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This book provides an overview of recent and current research which defines and scopes the field of responsible marketing in one single edited book. It brings together diverse perspectives from contributors at Birmingham University, leading the academic development of knowledge of the subject, to …
Marketing
A Critical Textbook
Av Mark Tadajewski, Michael Saren m. fl.
E-bok, 2010
840 kr
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Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major …
The SAGE Handbook of Marketing Theory
Av Pauline Maclaran, Michael Saren m. fl.
Häftad, 2013
1417 kr
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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and …
Marketing Theory
A Student Text
Av Michael J Baker, Michael Saren
Inbunden, 2016
4440 kr
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Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a …
Marketing Theory
A Student Text
Av Michael J Baker, Michael Saren
Häftad, 2016
679 kr
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Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a …
Marketing Theory
A Student Text
Av Michael Saren, Michael J Baker
E-bok, 2016
1,0 utav 5 stjärnor. Totalt antal röster: (1)
890 kr
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Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a …
The SAGE Handbook of Marketing Theory
Av Pauline Maclaran, Michael Saren m. fl.
Inbunden, 2009
3556 kr
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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and …
Marketing
A Critical Textbook
Av Nick Ellis, James Fitchett m. fl.
Inbunden, 2010
3933 kr
Lägg i varukorg
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major …
Marketing
A Critical Textbook
Av Nick Ellis, James Fitchett m. fl.
Häftad, 2010
888 kr
Lägg i varukorg
Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major …
Improving the Evaluation of Scholarly Work
The Application of Service Theory
Av Evert Gummesson, Montserrat Díaz-Méndez m. fl.
Inbunden, 2022
1590 kr
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This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes chapters explaining the …
Improving the Evaluation of Scholarly Work
The Application of Service Theory
Av Michael Saren, Montserrat Diaz-Mendez m. fl.
E-bok, 2022
2051 kr
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This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes chapters explaining the …
Improving the Evaluation of Scholarly Work
The Application of Service Theory
Av Evert Gummesson, Montserrat Díaz-Méndez m. fl.
Häftad, 2023
1590 kr
Lägg i varukorg
This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes chapters explaining the …
