Evert Gummesson – författare
Visar alla böcker från författaren Evert Gummesson. Handla med fri frakt och snabb leverans.
12 produkter
Total Relationship Marketing
Inbunden, 2015
3149 kr
Lägg i varukorg
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought …
Total Relationship Marketing
Häftad, 2008
4,0 utav 5 stjärnor. Totalt antal röster: (2)
876 kr
Lägg i varukorg
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change.A major contribution to marketing thought …
Qualitative Methods in Management Research
Inbunden, 2000
3493 kr
Lägg i varukorg
Evert Gummesson's piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. —Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of …
Qualitative Methods in Management Research
Häftad, 1999
2745 kr
Lägg i varukorg
Evert Gummesson's piercing relevance on the major issues of management problems and how to tackle them with qualitative research is astounding and leads to great understanding. —Barney G. Glaser, co-author of The Discovery of Grounded Theory "This book is a welcome contribution to the theory of …
Total Relationship Marketing
E-bok, 2011
1012 kr
Lägg i varukorg
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought …
Total Relationship Marketing
E-bok, 2011
1034 kr
Lägg i varukorg
This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought …
Case Theory in Business and Management
Reinventing Case Study Research
Inbunden, 2017
2541 kr
Lägg i varukorg
'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.' – …
Case Theory in Business and Management
Reinventing Case Study Research
Häftad, 2017
1333 kr
Lägg i varukorg
'This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.' – …
Case Theory in Business and Management
Reinventing Case Study Research
E-bok, 2017
554 kr
Lägg i varukorg
′This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.′ – …
Improving the Evaluation of Scholarly Work
The Application of Service Theory
Av Evert Gummesson, Montserrat Díaz-Méndez m. fl.
Inbunden, 2022
1584 kr
Lägg i varukorg
This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes chapters explaining the …
Improving the Evaluation of Scholarly Work
The Application of Service Theory
Av Michael Saren, Montserrat Diaz-Mendez m. fl.
E-bok, 2022
2051 kr
Lägg i varukorg
This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes chapters explaining the …
Improving the Evaluation of Scholarly Work
The Application of Service Theory
Av Evert Gummesson, Montserrat Díaz-Méndez m. fl.
Häftad, 2023
1590 kr
Lägg i varukorg
This book aims to stimulate debate in the growing and highly controversial area of measuring scholarly work. The authors examine key aspects of this topic through the lens of the latest theoretical developments in service science and associated fields. It includes chapters explaining the …
