Michael J. Baker – författare
Visar alla böcker från författaren Michael J. Baker. Handla med fri frakt och snabb leverans.
19 produkter
Industrial Innovation
Technology, Policy, Diffusion
Av Michael J. Baker, Baker m. fl.
Inbunden, 1979
1128 kr
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How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held …
Organizational Buying Behaviour
Purchasing and Marketing Management Implications
Av Michael J. Baker, Stephen T. Parkinson
Inbunden, 1986
1689 kr
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The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager …
Dialogue, Argumentation and Education
History, Theory and Practice
Av Baruch B. Schwarz, Michael J. Baker
Inbunden, 2016
1804 kr
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New pedagogical visions and technological developments have brought argumentation to the fore of educational practice. Whereas students previously 'learned to 'argue', they now 'argue to learn': collaborative argumentation-based learning has become a popular and valuable pedagogical technique, …
Marketing Strategy and Management
Häftad, 2014
1099 kr
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker's reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical …
Marketing Strategy and Management
E-bok, 2017
1204 kr
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The fifth edition of Marketing Strategy and Management builds upon Michael Baker''s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical …
Dialogue, Argumentation and Education
History, Theory and Practice
Av Baruch B. Schwarz, Michael J. Baker
Häftad, 2025
489 kr
Lägg i varukorg
New pedagogical visions and technological developments have brought argumentation to the fore of educational practice. Whereas students previously 'learned to 'argue', they now 'argue to learn': collaborative argumentation-based learning has become a popular and valuable pedagogical technique, …
Industrial Innovation
Technology, Policy, Diffusion
E-bok, 1979
1546 kr
Lägg i varukorg
How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held …
Industrial Innovation
Technology, Policy, Diffusion
Häftad, 1979
1128 kr
Lägg i varukorg
How much can innovation contribute to the quality of life? How can innovation be used to develop and market commercial products? These are two major questions considered by an international symposium of active researchers from the USA and Europe in the fields of industrial innovation which was held …
Organizational Buying Behaviour
Purchasing and Marketing Management Implications
Av Stephen T. Parkinson, Michael J. Baker
E-bok, 2016
2309 kr
Lägg i varukorg
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager …
Marketing Theory
A Student Text
Av Michael J Baker, Michael Saren
Inbunden, 2016
4440 kr
Lägg i varukorg
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a …
Marketing Theory
A Student Text
Av Michael J Baker, Michael Saren
Häftad, 2016
679 kr
Lägg i varukorg
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a …
Marketing Theory
A Student Text
Av Michael Saren, Michael J Baker
E-bok, 2016
1,0 utav 5 stjärnor. Totalt antal röster: (1)
890 kr
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Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a …
Giving Up The Ghost
My 13-Year Journey with Ghosts, Gear, and Getting Out
Häftad, 2025
201 kr
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Giving Up The Ghost
My 13-Year Journey with Ghosts, Gear, and Getting Out
Inbunden, 2025
324 kr
Lägg i varukorg
