Stephen T. Parkinson – författare

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2 produkter

1. 

   Organizational Buying Behaviour

   Purchasing and Marketing Management Implications

   Av Michael J. Baker, Stephen T. Parkinson

   Inbunden, 1986

   1689 kr

   Lägg i varukorg

   The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager …

2. 

   Organizational Buying Behaviour

   Purchasing and Marketing Management Implications

   Av Stephen T. Parkinson, Michael J. Baker

   E-bok, 2016

   2309 kr

   Lägg i varukorg

   The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager …