Pauline Maclaran – författare
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42 produkter
Routledge Companion to Marketing and Feminism
Av Pauline Maclaran, Lorna Stevens m. fl.
Inbunden, 2022
3799 kr
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This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. …
Marketing and Feminism
Current issues and research
Av Miriam Catterall, Pauline Maclaran m. fl.
Inbunden, 2000
3070 kr
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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and …
Marketing and Feminism
Current issues and research
Av Miriam Catterall, Pauline Maclaran m. fl.
Häftad, 2000
1013 kr
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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and …
Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
Av Stephanie O'Donohoe, Margaret Hogg m. fl.
Inbunden, 2013
2516 kr
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It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how …
Consumption and Spirituality
Av Diego Rinallo, Linda Scott m. fl.
Inbunden, 2012
2516 kr
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This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together …
Royal Fever
The British Monarchy in Consumer Culture
Av Cele C. Otnes, Pauline Maclaran
Inbunden, 2015
1156 kr
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No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? …
Royal Fever
The British Monarchy in Consumer Culture
Av Cele C. Otnes, Pauline Maclaran
Häftad, 2015
262 kr
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No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? …
Royal Fever
The British Monarchy in Consumer Culture
Av Pauline Maclaran, Cele C. Otnes
E-bok, 2015
433 kr
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No monarchy has proved more captivating than that of the British Royal Family. Across the globe, an estimated 2.4 billion people watched the wedding of Prince William and Catherine Middleton on television. In contemporary global consumer culture, why is the British monarchy still so compelling? …
Critical Marketing
Häftad, 2007
848 kr
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Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective …
Routledge Companion to Marketing and Feminism
Av Olga Kravets, Lorna Stevens m. fl.
E-bok, 2022
849 kr
Lägg i varukorg
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. …
Routledge Companion to Marketing and Feminism
Av Olga Kravets, Lorna Stevens m. fl.
E-bok, 2022
849 kr
Lägg i varukorg
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. …
Contemporary Issues in Marketing and Consumer Behaviour
Av Rachel Ashman, Andreas Chatzidakis m. fl.
E-bok, 2023
814 kr
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This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on …
Contemporary Issues in Marketing and Consumer Behaviour
Av Rachel Ashman, Andreas Chatzidakis m. fl.
E-bok, 2023
796 kr
Lägg i varukorg
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on …
Contemporary Issues in Marketing and Consumer Behaviour
Av Elizabeth Parsons, Pauline Maclaran m. fl.
Inbunden, 2023
2591 kr
Lägg i varukorg
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on …
Contemporary Issues in Marketing and Consumer Behaviour
Av Elizabeth Parsons, Pauline Maclaran m. fl.
Häftad, 2023
713 kr
Lägg i varukorg
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on …
Routledge Companion to Marketing and Feminism
Av Pauline Maclaran, Lorna Stevens m. fl.
Häftad, 2023
722 kr
Lägg i varukorg
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. …
Gendered Marketing
Av Pauline Maclaran, Andreas Chatzidakis
Häftad, 2023
429 kr
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Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.Drawing on past and present scholarship at the intersection between marketing and feminism, Pauline Maclaran …
Bewitching Consumer Culture
Witchcraft, Feminism and Markets
Av Pauline Maclaran, Lorna Stevens
E-bok, 2026
459 kr
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The witch figure has long inspired fear and fascination, and the witch-hunts and widespread persecution of women over time have made the witch a powerful figure for feminism. This book explores the growing interest in witchcraft in the marketplace, revealing how the witch has evolved into a …
Consumption and Spirituality
Av Pauline Maclaran, Linda Scott m. fl.
E-bok, 2012
1051 kr
Lägg i varukorg
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together …
Consumption and Spirituality
Av Pauline Maclaran, Linda Scott m. fl.
E-bok, 2012
1074 kr
Lägg i varukorg
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together …
Marketing and Feminism
Current issues and research
Av Lorna Stevens, Pauline Maclaran m. fl.
E-bok, 2013
1195 kr
Lägg i varukorg
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and …
Marketing and Feminism
Current issues and research
Av Lorna Stevens, Pauline Maclaran m. fl.
E-bok, 2013
1195 kr
Lägg i varukorg
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and …
Critical Marketing
E-bok, 2012
949 kr
Lägg i varukorg
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective …
Critical Marketing
E-bok, 2012
970 kr
Lägg i varukorg
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective …
Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
Av Lorna Stevens, Lydia Martens m. fl.
E-bok, 2013
983 kr
Lägg i varukorg
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how …
Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
Av Lorna Stevens, Lydia Martens m. fl.
E-bok, 2013
983 kr
Lägg i varukorg
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how …
Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
Av Stephanie O'Donohoe, Margaret Hogg m. fl.
Häftad, 2016
853 kr
Lägg i varukorg
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how …
Consumption and Spirituality
Av Diego Rinallo, Linda Scott m. fl.
Häftad, 2016
911 kr
Lägg i varukorg
This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together …
Critical Marketing
Inbunden, 2017
3537 kr
Lägg i varukorg
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective …
The SAGE Handbook of Marketing Theory
Av Pauline Maclaran, Michael Saren m. fl.
2011
475 kr
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Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and …
