Lorna Stevens – författare
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7 produkter
7 produkter
3 148 kr
Skickas inom 10-15 vardagar
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
2 739 kr
Skickas inom 10-15 vardagar
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:* the dark side of female consumption* women and marketing in Socialist economies* women and advertising * ecofeminism and marketing* gender, marketing and cultural diversity* marketing, sex and sexuality.Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
908 kr
Skickas inom 10-15 vardagar
This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:* the dark side of female consumption* women and marketing in Socialist economies* women and advertising * ecofeminism and marketing* gender, marketing and cultural diversity* marketing, sex and sexuality.Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.
Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
Inbunden, Engelska, 2013
2 261 kr
Skickas inom 10-15 vardagar
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women’s identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"
649 kr
Skickas inom 10-15 vardagar
This comprehensive and authorative sourcebook offers academics, researchers and students an introduction to and overview of current scholarship at the intersection of marketing and feminism. In the last five years there has been a resurrection of feminist voices in marketing and consumer research. This mirrors a wider public interest in feminism – particularly in the media as well as the academy - with younger women discovering that patriarchal structures and strictures still limit women’s development and life opportunities. The "F" word is back on the agenda – made high profile by campaigns such as #MeToo and #TimesUp. There is a noticeably renewed interest in feminist scholarship, especially amongst younger scholars, and significantly insightful interdisciplinary critiques of this new brand of feminism, including the identification of a neoliberal feminism that urges professional women to achieve a work/family balance on the back of other women’s exploitation. Consolidating existing scholarship while exploring emerging theories and ideas which will generate further feminist research, this volume will be of interest to researchers, academics and students in marketing and consumption studies, especially those studying or researching the complex inter-relationship of feminism and marketing.
Motherhoods, Markets and Consumption
The Making of Mothers in Contemporary Western Cultures
Häftad, Engelska, 2016
758 kr
Skickas inom 10-15 vardagar
It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how they should behave; exploring how women's use of consumer goods and services shapes how they mother as well as how they are seen and judged by others. Combining personal accounts from many mothers with different theoretical perspectives, this book explores: How advertising, media and consumer culture contribute to myths and stereotypes concerning good and bad mothers How particular consumer choices are bound up with women’s identities as mothers The role of consumption for women entering different phases of their mothering lives: such as pregnancy, early motherhood, and the "empty nest"
1 312 kr
Skickas inom 5-8 vardagar
The witch figure has long inspired fear and fascination, and the witch-hunts and widespread persecution of women over time have made the witch a powerful figure for feminism. This book explores the growing interest in witchcraft in the marketplace, revealing how the witch has evolved into a feminist heroine for our times.Commencing with a historical overview of the witch imaginary in Europe during the ‘burning times’, the authors analyse the various manifestations of the witch in the contemporary marketplace. Chapters explore the witch in popular culture, witchcraft in Glastonbury and two popular forms of witchcraft - green and glamorous. Stevens and Maclaran also examine the figure of the crone as a powerful archetype for post-menopausal women and consider the power of covens as a means of feminist solidarity. Through adopting a multi-media approach, this book assesses both the problems associated with the marketisation of witchcraft and the opportunities for reclamation. Bewitching Consumer Culture is an enlightening read for scholars and students of marketing, consumer culture, critical management and gender and management studies. Its focus on witchcraft, market forces and feminism will also make this prime readership for those interested in women’s studies, new spiritualities and popular culture.