Marketing and Feminism

Current issues and research

AvMiriam Catterall,Pauline Maclaran

Inbunden, Engelska, 2000

Del i serien Routledge Interpretive Marketing Research

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Beskrivning

This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and current contexts. Key issues and debates include:* the dark side of female consumption* women and marketing in Socialist economies* women and advertising * ecofeminism and marketing* gender, marketing and cultural diversity* marketing, sex and sexuality.Written by internationally recognised experts in marketing and feminism, this book makes a unique contribution to marketing scholarship.

Produktinformation

Utgivningsdatum:2000-07-27
Mått:156 x 234 x 21 mm
Vikt:703 g
Format:Inbunden
Språk:Engelska
Serie:Routledge Interpretive Marketing Research
Antal sidor:304
Förlag:Taylor & Francis Ltd
ISBN:9780415219723

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Mer om författaren

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Innehållsförteckning

Introduction Miriam Catterall, Pauline Maclaran and Lorna Stevens Part 1 Feminist Perspectives on Marketing Theory Marketing and Feminists: Past Associations and Futures Involvements Linda Scott; Women's Contribution to the Development of Marketing Thought Barbara Stern; Big Women in Marketing Organisations Danusia Malina; Services Marketing: Feminist Reflections on Servicescape Helen Hill and Ruth Schmidt; Gender in Marketing Communications and Information Technology Alladi Venkatesh; Feminist Perspectives on Green Marketing Susan Dobscha Section 2 Feminist Experiences on Marketing Practice Gender Boundaries in Marketing Practice Lisa Penaloza; The Consumer as Female: Multi-cultural Marketing Experiences Janeen Arnold Costa Women's Experiences of Marketing Communications Stephanie O'Donohue; Reading Rabotnitsa: Gender in a Socialist Economy Natalia Tolstikova; Ecriture Feminine: Autobiography, Shopping and Consumption Stephen Brown and Hope Schau; Marginalised by Marketing Theory: Race, Sexuality, Class and Poverty Eileen Fischer; The Dark Side of Female Consumption Helen Woodruffe Conclusion: Marketing and Feminism: Engagements and Disengagements Miriam Catterall, Pauline Maclaren and Lorna Stevens.