Routledge Interpretive Marketing Research – serie
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78 produkter
Death in a Consumer Culture
Häftad, 2019
750 kr
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Death has never been more visible to consumers. From life insurance to burial plots to estate planning, we are constantly reminded of consumer choices to be made with our mortality in mind. Religious beliefs in the afterlife (or their absence) impact everyday consumption activities.Death in a …
Consumer Culture, Branding and Identity in the New Russia
From Five-year Plan to 4x4
Häftad, 2021
740 kr
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As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social …
Consumption, Psychology and Practice Theories
A Hermeneutic Perspective
Av Tony Wilson
Häftad, 2020
726 kr
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Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architectural to communication study, consumer, marketing and media research, organisational, psychological and social insight. Their hermeneutic focus is on …
Celebrity Fans and Their Consumer Behaviour
Autoethnographic Insights into the Life of a Fan
Häftad, 2020
689 kr
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Ever since the dawn of the Hollywood star system in the early 1920s, consumers have been fascinated by film stars and other celebrities and their seemingly glamorous private lives. The public demand for celebrities has become so pervasive that it is arguably an essential element of our everyday …
Food and Experiential Marketing
Pleasure, Wellbeing and Consumption
Av Wided Batat
Häftad, 2021
718 kr
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Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, …
Gifts, Romance, and Consumer Culture
Av Yuko Minowa, Russell W. Belk
Häftad, 2020
689 kr
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How do people communicate their romantic feelings? Gift giving is one way. Giving and receiving of gifts is a characteristic of intimate relationships. Gifts are a message, a form of communication with a tangible material object, about love, affection, or concern for the recipient. The "romantic …
Taste, Consumption and Markets
An Interdisciplinary Volume
Av Zeynep Arsel, Jonathan Bean
Häftad, 2020
689 kr
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Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a …
Macro-Social Marketing Insights
Systems Thinking for Wicked Problems
Häftad, 2021
710 kr
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Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to …
Brands
Interdisciplinary Perspectives
Häftad, 2019
710 kr
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Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and …
Practice of the Meal
Food, Families and the Market Place
Av Benedetta Cappellini, David Marshall m. fl.
Häftad, 2019
689 kr
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Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse perspectives on our (often taken for granted) domestic mealtimes. By unpacking the meal as a set of practices - acquisition, appropriation, appreciation …
Digitalizing Consumption
How devices shape consumer culture
Av Franck Cochoy, Johan Hagberg m. fl.
Häftad, 2019
740 kr
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Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices …
Co-Creation, Innovation and New Service Development
The Case of Videogames Industry
Häftad, 2019
710 kr
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Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to …
Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End
Av Jim Bell, Stephen Brown m. fl.
Inbunden, 1996
1024 kr
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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always …
Marketing Apocalypse
Eschatology, Escapology and the Illusion of the End
Av Jim Bell, Stephen Brown m. fl.
Häftad, 1997
1039 kr
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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always …
Representing Consumers
Voices, Views and Visions
Inbunden, 1998
2126 kr
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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book …
Representing Consumers
Voices, Views and Visions
Häftad, 1998
718 kr
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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book …
Romancing the Market
Av Stephen Brown, Bill Clarke m. fl.
Inbunden, 1998
3840 kr
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Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge …
Romancing the Market
Av Stephen Brown, Bill Clarke m. fl.
Häftad, 1998
1128 kr
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Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge …
Marketing and Social Construction
Exploring the Rhetorics of Managed Consumption
Inbunden, 2001
2578 kr
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Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new …
Marketing and Feminism
Current issues and research
Av Miriam Catterall, Pauline Maclaran m. fl.
Inbunden, 2000
3055 kr
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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and …
Marketing and Feminism
Current issues and research
Av Miriam Catterall, Pauline Maclaran m. fl.
Häftad, 2000
1009 kr
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This cutting edge, innovative volume offers the best of current scholarship on feminist perspectives in marketing. Through many exciting and often controversial discussions, it highlights and challenges assumptions about women and gender in marketing theory and practice from both historical and …
Why of Consumption
Contemporary Perspectives on Consumer Motives, Goals and Desires
Av Cynthia Huffman, David Glen Mick m. fl.
Inbunden, 2000
2969 kr
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This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:What …
Imagining Marketing
Art, Aesthetics and the Avant-Garde
Av Stephen Brown, Anthony Patterson
Inbunden, 2001
2818 kr
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Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an …
Visual Consumption
Inbunden, 2002
2578 kr
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A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, …
Why of Consumption
Contemporary Perspectives on Consumer Motives, Goals and Desires
Av Cynthia Huffman, David Glen Mick m. fl.
Häftad, 2003
896 kr
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This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:What …
Visual Consumption
Häftad, 2005
939 kr
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A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary, …
Consuming Books
The Marketing and Consumption of Literature
Inbunden, 2006
3156 kr
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The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being …
Marketing Discourse
A Critical Perspective
Av Per Skålén, Martin Fougère m. fl.
Inbunden, 2007
2586 kr
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The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a …
Imagining Marketing
Art, Aesthetics and the Avant-Garde
Av Stephen Brown, Anthony Patterson
Häftad, 2007
772 kr
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Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an …
Marketing and Social Construction
Exploring the Rhetorics of Managed Consumption
Häftad, 2007
772 kr
Lägg i varukorg
Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new …
