Johan Hagberg – författare
Visar alla böcker från författaren Johan Hagberg. Handla med fri frakt och snabb leverans.
16 produkter
Marketing Performativity
Theories, practices and devices
Av Katy Mason, Hans Kjellberg m. fl.
Häftad, 2018
774 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and …
Digitalized Markets
Av Johan Hagberg, Hans Kjellberg
Inbunden, 2021
2592 kr
Lägg i varukorg
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore …
Digitalized Markets
Av Johan Hagberg, Hans Kjellberg
Häftad, 2023
713 kr
Lägg i varukorg
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore …
Digitalizing Consumption
How devices shape consumer culture
Av Franck Cochoy, Johan Hagberg m. fl.
Häftad, 2019
743 kr
Lägg i varukorg
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices …
Digitalized Markets
Av Hans Kjellberg, Johan Hagberg
E-bok, 2021
838 kr
Lägg i varukorg
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore …
Digitalized Markets
Av Hans Kjellberg, Johan Hagberg
E-bok, 2021
820 kr
Lägg i varukorg
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore …
Fixing Prices
A Century of Setting, Posting and Adjusting Retail Prices
Av Franck Cochoy, Johan Hagberg m. fl.
Häftad, 2024
491 kr
Lägg i varukorg
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of pricing practices in the US retail sector, it explores the …
Digitalizing Consumption
How devices shape consumer culture
Av Franck Cochoy, Johan Hagberg m. fl.
Inbunden, 2017
2525 kr
Lägg i varukorg
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices …
Marketing Performativity
Theories, practices and devices
Av Katy Mason, Hans Kjellberg m. fl.
Inbunden, 2017
2600 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and …
Marketing Performativity
Theories, practices and devices
Av Johan Hagberg, Hans Kjellberg m. fl.
E-bok, 2018
910 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in …
Marketing Performativity
Theories, practices and devices
Av Johan Hagberg, Hans Kjellberg m. fl.
E-bok, 2018
910 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in …
Digitalizing Consumption
How devices shape consumer culture
Av Niklas Sorum, Magdalena McIntyre m. fl.
E-bok, 2017
849 kr
Lägg i varukorg
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices …
Digitalizing Consumption
How devices shape consumer culture
Av Niklas Sorum, Magdalena McIntyre m. fl.
E-bok, 2017
824 kr
Lägg i varukorg
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices …
Fixing Prices
A Century of Setting, Posting and Adjusting Retail Prices
Av Franck Cochoy, Johan Hagberg m. fl.
Inbunden, 2023
1721 kr
Lägg i varukorg
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of pricing practices in the US retail sector, it explores the …
Fixing Prices
A Century of Setting, Posting and Adjusting Retail Prices
Av Hans Kjellberg, Johan Hagberg m. fl.
E-bok, 2023
477 kr
Lägg i varukorg
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of pricing practices in the US retail sector, it explores the …
Handelns digitalisering - Undran inför framtidens affärer
Av Johan Hagberg, Anna Jonsson m. fl.
Häftad, 2016
4,7 utav 5 stjärnor. Totalt antal röster: (3)
446 kr
Lägg i varukorg
Handeln har länge kretsat kring det personliga mötet där den fysiska butiken – affären – har spelat en betydande roll för hur affärer görs. När handeln nu digitaliseras väcks en rad frågor om hur framtidens affärer kommer att se ut. I boken problematiseras och diskuteras handelns digitalisering med …
