Hans Kjellberg – författare
Visar alla böcker från författaren Hans Kjellberg. Handla med fri frakt och snabb leverans.
18 produkter
Reconnecting Marketing to Markets
Av Hans Kjellberg, John Finch m. fl.
E-bok, 2010
652 kr
Lägg i varukorg
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces …
Reconnecting Marketing to Markets
Av Hans Kjellberg, John Finch m. fl.
E-bok, 2010
652 kr
Lägg i varukorg
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces …
Reconnecting Marketing to Markets
Av Luis Araujo, John Finch m. fl.
Inbunden, 2010
2810 kr
Lägg i varukorg
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces …
Reconnecting Marketing to Markets
Av Luis Araujo, John Finch m. fl.
Häftad, 2010
1151 kr
Lägg i varukorg
The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces …
Marketing Performativity
Theories, practices and devices
Av Katy Mason, Hans Kjellberg m. fl.
Häftad, 2018
774 kr
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Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and …
Digitalized Markets
Av Johan Hagberg, Hans Kjellberg
Inbunden, 2021
2592 kr
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This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore …
Digitalized Markets
Av Johan Hagberg, Hans Kjellberg
Häftad, 2023
713 kr
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This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore …
Digitalized Markets
Av Hans Kjellberg, Johan Hagberg
E-bok, 2021
838 kr
Lägg i varukorg
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore …
Digitalized Markets
Av Hans Kjellberg, Johan Hagberg
E-bok, 2021
820 kr
Lägg i varukorg
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically based theorizing concerning the consequences of digitalization for mundane markets. The individual chapters explore …
Fixing Prices
A Century of Setting, Posting and Adjusting Retail Prices
Av Franck Cochoy, Johan Hagberg m. fl.
Häftad, 2024
491 kr
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Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of pricing practices in the US retail sector, it explores the …
Marketing Performativity
Theories, practices and devices
Av Katy Mason, Hans Kjellberg m. fl.
Inbunden, 2017
2600 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and …
Marketing Performativity
Theories, practices and devices
Av Johan Hagberg, Hans Kjellberg m. fl.
E-bok, 2018
910 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in …
Marketing Performativity
Theories, practices and devices
Av Johan Hagberg, Hans Kjellberg m. fl.
E-bok, 2018
910 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in …
Concerned Markets
Economic Ordering for Multiple Values
Av Susi Geiger, Debbie Harrison m. fl.
Inbunden, 2014
2016 kr
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Concerned Markets tackles the intersection between markets and politics, investigating the very current issue of designing markets to include multiple values.When political, social, technological and economic interests, values, and perspectives interact, market order and performance become …
Concerned Markets
Economic Ordering for Multiple Values
Av Susi Geiger, Debbie Harrison m. fl.
Häftad, 2015
612 kr
Lägg i varukorg
Concerned Markets tackles the intersection between markets and politics, investigating the very current issue of designing markets to include multiple values.When political, social, technological and economic interests, values, and perspectives interact, market order and performance become …
Fixing Prices
A Century of Setting, Posting and Adjusting Retail Prices
Av Franck Cochoy, Johan Hagberg m. fl.
Inbunden, 2023
1721 kr
Lägg i varukorg
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of pricing practices in the US retail sector, it explores the …
Fixing Prices
A Century of Setting, Posting and Adjusting Retail Prices
Av Hans Kjellberg, Johan Hagberg m. fl.
E-bok, 2023
477 kr
Lägg i varukorg
Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of pricing practices in the US retail sector, it explores the …
Theories and perspectives in business administration
Av Ulla Eriksson-Zetterquist, Magnus Hansson m. fl.
Häftad, 2020
558 kr
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Business administration is a scientific field described as complex, diverse, and eclectic. Acknowledging the multiplicity of the field and the many challenges faced by students of business administration, there is a need for a book on theories and perspectives and how they can be applied. This book …
