Katy Mason – författare
Visar alla böcker från författaren Katy Mason. Handla med fri frakt och snabb leverans.
12 produkter
Marketing Performativity
Theories, practices and devices
Av Katy Mason, Hans Kjellberg m. fl.
Häftad, 2018
772 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and …
Delivering Impact in Management Research
When Does it Really Happen?
Av Robert MacIntosh, Katy Mason m. fl.
Inbunden, 2021
969 kr
Lägg i varukorg
Impact is of increasing importance to all researchers, given its growing centrality to those who fund, assess and use research around the world. Delivering Impact in Management Research sets out a detailed and nuanced analysis of how research impact is best delivered in practice. Starting with a …
Delivering Impact in Management Research
When Does it Really Happen?
Av Robert MacIntosh, Katy Mason m. fl.
Häftad, 2023
304 kr
Lägg i varukorg
Impact is of increasing importance to all researchers, given its growing centrality to those who fund, assess and use research around the world. Delivering Impact in Management Research sets out a detailed and nuanced analysis of how research impact is best delivered in practice. Starting with a …
Delivering Impact in Management Research
When Does it Really Happen?
Av Jean M. Bartunek, Nic Beech m. fl.
E-bok, 2021
346 kr
Lägg i varukorg
Impact is of increasing importance to all researchers, given its growing centrality to those who fund, assess and use research around the world. Delivering Impact in Management Research sets out a detailed and nuanced analysis of how research impact is best delivered in practice. Starting with a …
Delivering Impact in Management Research
When Does it Really Happen?
Av Jean M. Bartunek, Nic Beech m. fl.
E-bok, 2021
346 kr
Lägg i varukorg
Impact is of increasing importance to all researchers, given its growing centrality to those who fund, assess and use research around the world. Delivering Impact in Management Research sets out a detailed and nuanced analysis of how research impact is best delivered in practice. Starting with a …
Market Studies
Mapping, Theorizing and Impacting Market Action
Av Pascale Trompette, Stefan Schwarzkopf m. fl.
E-bok, 2024
504 kr
Lägg i varukorg
Market Studies
Mapping, Theorizing and Impacting Market Action
Av Pascale Trompette, Stefan Schwarzkopf m. fl.
E-bok, 2024
504 kr
Lägg i varukorg
Market Studies
Mapping, Theorizing and Impacting Market Action
Av Susi Geiger, Katy Mason m. fl.
Inbunden, 2024
2197 kr
Lägg i varukorg
Market studies is a newly emerging field dedicated to understanding the origins, core concepts, theories and methods currently being used and developed to examine markets in the making. Providing a unique overview that introduces, positions and develops this highly fertile area of research, Market …
Market Studies
Mapping, Theorizing and Impacting Market Action
Av Susi Geiger, Katy Mason m. fl.
Häftad, 2025
459 kr
Lägg i varukorg
Market studies is a newly emerging field dedicated to understanding the origins, core concepts, theories and methods currently being used and developed to examine markets in the making. Providing a unique overview that introduces, positions and develops this highly fertile area of research, Market …
Marketing Performativity
Theories, practices and devices
Av Katy Mason, Hans Kjellberg m. fl.
Inbunden, 2017
2586 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and …
Marketing Performativity
Theories, practices and devices
Av Johan Hagberg, Hans Kjellberg m. fl.
E-bok, 2018
910 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in …
Marketing Performativity
Theories, practices and devices
Av Johan Hagberg, Hans Kjellberg m. fl.
E-bok, 2018
910 kr
Lägg i varukorg
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in …
