Barbara Stern - Böcker
1 833 kr
Skickas inom 10-15 vardagar
643 kr
Skickas inom 10-15 vardagar
1 333 kr
Skickas inom 3-6 vardagar
Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
3 094 kr
Skickas inom 3-6 vardagar
Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.