Wided Batat – författare
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32 produkter
Food and Experiential Marketing
Pleasure, Wellbeing and Consumption
Av Wided Batat
Häftad, 2021
720 kr
Lägg i varukorg
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, …
Rise of Positive Luxury
Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Av Wided Batat
Inbunden, 2022
2585 kr
Lägg i varukorg
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the …
Rise of Positive Luxury
Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Av Wided Batat
Häftad, 2024
691 kr
Lägg i varukorg
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the …
Experiential Marketing
Case Studies in Customer Experience
Av Wided Batat
Inbunden, 2020
2825 kr
Lägg i varukorg
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer …
Experiential Marketing
Case Studies in Customer Experience
Av Wided Batat
Häftad, 2020
787 kr
Lägg i varukorg
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer …
Food and Experiential Marketing
Pleasure, Wellbeing and Consumption
Av Wided Batat
Inbunden, 2019
2585 kr
Lägg i varukorg
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, …
Experiential Marketing
Case Studies in Customer Experience
Av Wided Batat
E-bok, 2020
892 kr
Lägg i varukorg
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer …
Experiential Marketing
Case Studies in Customer Experience
Av Wided Batat
E-bok, 2020
892 kr
Lägg i varukorg
Experiential marketing has become an indispensable tool for all types of businesses across multiple sectors. This book provides an all-encompassing, practical, and conceptual map of contemporary experiential case studies, which together offer insights into this exciting approach to customer …
Rise of Positive Luxury
Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Av Wided Batat
E-bok, 2022
820 kr
Lägg i varukorg
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the …
Rise of Positive Luxury
Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Av Wided Batat
E-bok, 2022
838 kr
Lägg i varukorg
Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the …
Youth Marketing to Digital Natives
Av Wided Batat
Häftad, 2022
535 kr
Lägg i varukorg
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital …
Experiential Marketing
Consumer Behavior, Customer Experience and The 7Es
Av Wided Batat
Inbunden, 2019
2585 kr
Lägg i varukorg
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our …
Experiential Marketing
Consumer Behavior, Customer Experience and The 7Es
Av Wided Batat
Häftad, 2019
831 kr
Lägg i varukorg
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our …
Food and Experiential Marketing
Pleasure, Wellbeing and Consumption
Av Wided Batat
E-bok, 2019
874 kr
Lägg i varukorg
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, …
Food and Experiential Marketing
Pleasure, Wellbeing and Consumption
Av Wided Batat
E-bok, 2019
874 kr
Lägg i varukorg
Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, …
Experiential Marketing
Consumer Behavior, Customer Experience and The 7Es
Av Wided Batat
E-bok, 2019
981 kr
Lägg i varukorg
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our …
Experiential Marketing
Consumer Behavior, Customer Experience and The 7Es
Av Wided Batat
E-bok, 2019
981 kr
Lägg i varukorg
Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our …
Digital Luxury
Transforming Brands and Consumer Experiences
Av Wided Batat
Inbunden, 2019
2584 kr
Lägg i varukorg
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital …
Digital Luxury
Transforming Brands and Consumer Experiences
Av Wided Batat
Häftad, 2019
1418 kr
Lägg i varukorg
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital …
Digital Luxury
Transforming Brands and Consumer Experiences
Av Wided Batat
E-bok, 2019
604 kr
Lägg i varukorg
The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital …
Strategies for the Digital Customer Experience
Connecting Customers with Brands in the Phygital Age
Av Wided Batat
Inbunden, 2022
1832 kr
Lägg i varukorg
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it …
Strategies for the Digital Customer Experience
Connecting Customers with Brands in the Phygital Age
Av Wided Batat
E-bok, 2022
459 kr
Lägg i varukorg
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experiences. Combining theory with practical case studies, it …
Youth Marketing to Digital Natives
Av Wided Batat
Inbunden, 2021
1975 kr
Lägg i varukorg
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital …
Youth Marketing to Digital Natives
Av Wided Batat
E-bok, 2021
510 kr
Lägg i varukorg
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviours. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital …
Marketing and Designing the Tourist Experience
Av Isabelle Frochot, Wided Batat
Inbunden, 2013
1945 kr
Lägg i varukorg
The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of …
Marketing and Designing the Tourist Experience
Av Isabelle Frochot, Wided Batat
Häftad, 2013
720 kr
Lägg i varukorg
The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of …
Marketing expérientiel culinaire
Le bien-être du consommateur par le plaisir alimentaire
Av Wided Batat
E-bok, 2022
624 kr
Lägg i varukorg
Avec la contribution de Julie Andrieu Cet ouvrage présente une perspective holistique pour explorer comment l’aspect expérientiel du plaisir alimentaire peut conduire à des comportements alimentaires sains dans des cultures alimentaires variées. Il pose des questions telles que : Le plaisir …
New Luxury Experience
Creating the Ultimate Customer Experience
Av Wided Batat
Inbunden, 2019
961 kr
Lägg i varukorg
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). …
New Luxury Experience
Creating the Ultimate Customer Experience
Av Wided Batat
E-bok, 2019
1180 kr
Lägg i varukorg
This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). …
Design Thinking for Food Well-Being
The Art of Designing Innovative Food Experiences
Av Wided Batat
Inbunden, 2021
1749 kr
Lägg i varukorg
How can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between …
