Douglas Brownlie – författare
Visar alla böcker från författaren Douglas Brownlie. Handla med fri frakt och snabb leverans.
12 produkter
Celebrity, Convergence and Transformation
Av Douglas Brownlie, Paul Hewer m. fl.
Häftad, 2019
752 kr
Lägg i varukorg
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Douglas Brownlie, Paul Hewer m. fl.
Inbunden, 2013
1569 kr
Lägg i varukorg
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
Critical Marketing
Issues in Contemporary Marketing
Av Mark Tadajewski, Douglas Brownlie
Häftad, 2009
114 kr
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Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an …
Critical Marketing
Issues in Contemporary Marketing
Av Mark Tadajewski, Douglas Brownlie
Inbunden, 2008
850 kr
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Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. …
Rethinking Marketing
Towards Critical Marketing Accountings
Av Douglas Brownlie, Michael Saren m. fl.
Inbunden, 1998
3422 kr
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`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book …
Rethinking Marketing
Towards Critical Marketing Accountings
Av Douglas Brownlie, Michael Saren m. fl.
Häftad, 1999
2072 kr
Lägg i varukorg
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Douglas Brownlie, Paul Hewer m. fl.
Häftad, 2024
668 kr
Lägg i varukorg
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
Celebrity, Convergence and Transformation
Av Douglas Brownlie, Paul Hewer m. fl.
Inbunden, 2017
2521 kr
Lägg i varukorg
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Mark Tadajewski, Paul Hewer m. fl.
E-bok, 2014
768 kr
Lägg i varukorg
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Mark Tadajewski, Paul Hewer m. fl.
E-bok, 2014
785 kr
Lägg i varukorg
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
Celebrity, Convergence and Transformation
Av Finola Kerrigan, Paul Hewer m. fl.
E-bok, 2017
858 kr
Lägg i varukorg
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and …
Celebrity, Convergence and Transformation
Av Finola Kerrigan, Paul Hewer m. fl.
E-bok, 2017
864 kr
Lägg i varukorg
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and …
