Finola Kerrigan – författare
Visar alla böcker från författaren Finola Kerrigan. Handla med fri frakt och snabb leverans.
22 produkter
Celebrity, Convergence and Transformation
Av Douglas Brownlie, Paul Hewer m. fl.
Häftad, 2019
752 kr
Lägg i varukorg
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and …
Marketing the Arts
Breaking Boundaries
Av Finola Kerrigan, Chloe Preece
Häftad, 2022
765 kr
Lägg i varukorg
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, …
Marketing the Arts
Breaking Boundaries
Av Finola Kerrigan, Chloe Preece
Inbunden, 2022
2749 kr
Lägg i varukorg
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, …
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Av Roger Bennett, Finola Kerrigan m. fl.
Inbunden, 2012
1569 kr
Lägg i varukorg
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of …
Arts Marketing
Av Finola Kerrigan, Peter Fraser m. fl.
Häftad, 2004
850 kr
Lägg i varukorg
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of …
Marketing the Arts
Breaking Boundaries
Av Chloe Preece, Finola Kerrigan
E-bok, 2022
881 kr
Lägg i varukorg
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, …
Marketing the Arts
Breaking Boundaries
Av Chloe Preece, Finola Kerrigan
E-bok, 2022
901 kr
Lägg i varukorg
With contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, …
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Av Daragh O'Reilly, Finola Kerrigan m. fl.
E-bok, 2013
593 kr
Lägg i varukorg
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of …
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Av Daragh O'Reilly, Finola Kerrigan m. fl.
E-bok, 2013
607 kr
Lägg i varukorg
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of …
Arts Marketing
Av Mustafa Ozbilgin, Peter Fraser m. fl.
E-bok, 2007
999 kr
Lägg i varukorg
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of …
Arts Marketing
Av Mustafa Ozbilgin, Peter Fraser m. fl.
E-bok, 2007
999 kr
Lägg i varukorg
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of …
Film Marketing
Inbunden, 2017
3162 kr
Lägg i varukorg
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market …
Film Marketing
Häftad, 2017
893 kr
Lägg i varukorg
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market …
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Av Roger Bennett, Finola Kerrigan m. fl.
Häftad, 2017
518 kr
Lägg i varukorg
Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of …
Arts Marketing
Av Finola Kerrigan, Peter Fraser m. fl.
Inbunden, 2016
3162 kr
Lägg i varukorg
Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of …
Celebrity, Convergence and Transformation
Av Douglas Brownlie, Paul Hewer m. fl.
Inbunden, 2017
2521 kr
Lägg i varukorg
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and …
Film Marketing
E-bok, 2017
1052 kr
Lägg i varukorg
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market …
Film Marketing
E-bok, 2017
1030 kr
Lägg i varukorg
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market …
Celebrity, Convergence and Transformation
Av Finola Kerrigan, Paul Hewer m. fl.
E-bok, 2017
858 kr
Lägg i varukorg
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and …
Celebrity, Convergence and Transformation
Av Finola Kerrigan, Paul Hewer m. fl.
E-bok, 2017
864 kr
Lägg i varukorg
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and …
