D.G. Brian Jones – författare
Visar alla böcker från författaren D.G. Brian Jones. Handla med fri frakt och snabb leverans.
14 produkter
Historical Research in Marketing Management
Av Mark Tadajewski, D.G. Brian Jones
Häftad, 2018
517 kr
Lägg i varukorg
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are …
Routledge Companion to Marketing History
Av D.G. Brian Jones, Mark Tadajewski
Häftad, 2019
772 kr
Lägg i varukorg
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Foundations of Marketing Thought
The Influence of the German Historical School
Av D.G. Brian Jones, Mark Tadajewski
Häftad, 2019
742 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
Routledge Companion to Marketing History
Av D.G. Brian Jones, Mark Tadajewski
Inbunden, 2016
4356 kr
Lägg i varukorg
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Historical Research in Marketing Management
Av Mark Tadajewski, D.G. Brian Jones
Inbunden, 2016
1567 kr
Lägg i varukorg
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are …
Pioneers in Marketing
A Collection of Biographical Essays
Inbunden, 2011
3156 kr
Lägg i varukorg
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in …
Pioneers in Marketing
A Collection of Biographical Essays
Häftad, 2024
652 kr
Lägg i varukorg
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in …
Routledge Companion to Marketing History
Av Mark Tadajewski, D.G. Brian Jones
E-bok, 2016
890 kr
Lägg i varukorg
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Routledge Companion to Marketing History
Av Mark Tadajewski, D.G. Brian Jones
E-bok, 2016
910 kr
Lägg i varukorg
The Routledge Companion to Marketing History is the first collection of readings that surveys the broader field of marketing history, including the key activities and practices in the marketing process. With contributors from leading international scholars working in marketing history, this …
Pioneers in Marketing
A Collection of Biographical Essays
E-bok, 2011
750 kr
Lägg i varukorg
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in …
Pioneers in Marketing
A Collection of Biographical Essays
E-bok, 2011
750 kr
Lägg i varukorg
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in …
Foundations of Marketing Thought
The Influence of the German Historical School
Av D.G. Brian Jones, Mark Tadajewski
Inbunden, 2017
2586 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
Foundations of Marketing Thought
The Influence of the German Historical School
Av Mark Tadajewski, D.G. Brian Jones
E-bok, 2017
785 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
Foundations of Marketing Thought
The Influence of the German Historical School
Av Mark Tadajewski, D.G. Brian Jones
E-bok, 2017
785 kr
Lägg i varukorg
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional …
