Robert Cluley – författare
Visar alla böcker från författaren Robert Cluley. Handla med fri frakt och snabb leverans.
7 produkter
Essentials of Advertising
Häftad, 2017
584 kr
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As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to …
Essentials of Advertising
E-bok, 2017
672 kr
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As a subject, advertising affects us all - it surrounds us every day. Yet there is a great deal of variety in the way advertising is interpreted, and practitioners and academics from different backgrounds and disciplines study advertising in vastly different ways. For example, psychologists try to …
New Directions in Critical Marketing Studies
Av Mark Tadajewski, Robert Cluley
Inbunden, 2013
11868 kr
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This new major work on critical marketing studies adopts a multi-disciplinary and international approach to a subject which has flourished over the past few years. Bringing together papers from a wide range of academic outlets - from both inside and outside of the traditional resources of the …
Marketing Science Fictions
An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Inbunden, 2024
1166 kr
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This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, …
Marketing Science Fictions
An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
Häftad, 2026
409 kr
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This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, …
Marketing Science Fictions
An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
E-bok, 2024
470 kr
Lägg i varukorg
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, …
Marketing Science Fictions
An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
E-bok, 2024
1679 kr
Lägg i varukorg
This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, …
