Jaywant Singh – författare
Visar alla böcker från författaren Jaywant Singh. Handla med fri frakt och snabb leverans.
16 produkter
Routledge Companion to Contemporary Brand Management
Av Francesca Dall'Olmo Riley, Jaywant Singh m. fl.
Inbunden, 2016
3927 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Brands and Consumers
A Research Overview
Av Benedetta Crisafulli, Jaywant Singh
E-bok, 2022
517 kr
Lägg i varukorg
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst …
Brands and Consumers
A Research Overview
Av Benedetta Crisafulli, Jaywant Singh
E-bok, 2022
517 kr
Lägg i varukorg
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst …
Routledge Companion to Contemporary Brand Management
Av Francesca Dall'Olmo Riley, Jaywant Singh m. fl.
Häftad, 2021
957 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Brands and Consumers
A Research Overview
Av Jaywant Singh, Benedetta Crisafulli
Häftad, 2024
444 kr
Lägg i varukorg
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Häftad, 2026
757 kr
Kommande
Moving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Inbunden, 2026
1821 kr
Kommande
Moving beyond traditional psychological approaches, this book takes a rigorous marketing science perspective that emphasizes empirical research, behavioural explanations, and the powerful role of habit in decision-making. You will develop the analytical skills needed to use and criticize ideas, …
Brands and Consumers
A Research Overview
Av Jaywant Singh, Benedetta Crisafulli
Inbunden, 2022
810 kr
Lägg i varukorg
Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst …
Routledge Companion to Contemporary Brand Management
Av Charles Blankson, Jaywant Singh m. fl.
E-bok, 2016
1124 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Routledge Companion to Contemporary Brand Management
Av Charles Blankson, Jaywant Singh m. fl.
E-bok, 2016
1124 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Brand Management
Principles and Applications for Effective Branding
Av Jaywant Singh, Paurav Shukla
Häftad, 2024
530 kr
Lägg i varukorg
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and …
Brand Management
Principles and Applications for Effective Branding
Av Jaywant Singh, Paurav Shukla
E-bok, 2024
621 kr
Lägg i varukorg
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and …
Brand Management
Principles and Applications for Effective Branding
Av Jaywant Singh, Paurav Shukla
Inbunden, 2024
1847 kr
Lägg i varukorg
How are brands created? How can their value be measured? Explore these areas and more with this clear and concise brand management textbook. Brand Management combines practical and real-life applications with a range of perspectives and research insights into the theoretical, societal and …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Häftad, 2021
1993 kr
Lägg i varukorg
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and …
Consumer Behaviour
Applications in Marketing
Av Robert East, Jaywant Singh m. fl.
Inbunden, 2021
3706 kr
Lägg i varukorg
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what's fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and …
Consumer Behaviour
Applications in Marketing
Av Marc Vanhuele, Malcolm Wright m. fl.
E-bok, 2021
782 kr
Lägg i varukorg
‘A serious, thoughtful consumer behaviour text that focuses on substance rather than what′s fashionable in academic circles.’ Professor Byron Sharp, Ehrenberg-Bass Institute, University of South Australia ‘A thought-provoking text that challenges readers to consider consumer behaviour in new and …
