Charles Blankson – författare
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12 produkter
Branding and Positioning in Base of the Pyramid Markets in Africa
Innovative Approaches
Av Charles Blankson, Stanley Coffie
Häftad, 2021
742 kr
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Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa. This bookprovides a practical overview of country branding and positioning activitiesin Africa, based on a broad defi nition of base of the pyramid (BoP) …
Routledge Companion to Contemporary Brand Management
Av Francesca Dall'Olmo Riley, Jaywant Singh m. fl.
Inbunden, 2016
3906 kr
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The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Routledge Companion to Contemporary Brand Management
Av Francesca Dall'Olmo Riley, Jaywant Singh m. fl.
Häftad, 2021
952 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Branding and Positioning in Base of the Pyramid Markets in Africa
Innovative Approaches
Av Charles Blankson, Stanley Coffie
Inbunden, 2019
2586 kr
Lägg i varukorg
Brand management to sustain corporate reputation and customer loyalty isessential for both multinationals and indigenous fi rms in Africa. This bookprovides a practical overview of country branding and positioning activitiesin Africa, based on a broad defi nition of base of the pyramid (BoP) …
Routledge Companion to Contemporary Brand Management
Av Charles Blankson, Jaywant Singh m. fl.
E-bok, 2016
1124 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Routledge Companion to Contemporary Brand Management
Av Charles Blankson, Jaywant Singh m. fl.
E-bok, 2016
1124 kr
Lägg i varukorg
The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original …
Branding and Positioning in Base of the Pyramid Markets in Africa
Innovative Approaches
Av Stanley Coffie, Charles Blankson
E-bok, 2019
874 kr
Lägg i varukorg
Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) …
Branding and Positioning in Base of the Pyramid Markets in Africa
Innovative Approaches
Av Stanley Coffie, Charles Blankson
E-bok, 2019
874 kr
Lägg i varukorg
Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms in Africa. This book provides a practical overview of country branding and positioning activities in Africa, based on a broad defi nition of base of the pyramid (BoP) …
Profiles in Achievement
Luminaries from Winneba and Senya Beraku, Ghana
Häftad, 2022
349 kr
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Contemporary Marketing Practices in Africa, Volume 1
Technological and Strategic Perspectives
Av Ayantunji Gbadamosi, Charles Blankson m. fl.
Inbunden, 2026
1917 kr
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Contemporary Marketing Practices in Africa: Technological and Strategic Perspectives is the first volume in a series of two published to honor Professor Kofi Q. Dadzie’s enduring contributions to African business and development scholarship and his leadership in advancing research capacity and …
Contemporary Marketing Practices in Africa, Volume 2
Ethical and Sustainability Perspectives
Av Ayantunji Gbadamosi, Charles Blankson m. fl.
Inbunden, 2026
1922 kr
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Contemporary Marketing Practices in Africa: Ethical and Sustainability Perspectives is the second volume in a series of two published to honor Professor Kofi Q. Dadzie’s enduring contributions to African business and development scholarship and his leadership in advancing research capacity and …
Contemporary Marketing Practices in Africa, Volume 2
Ethical and Sustainability Perspectives
Av Simon P. Sigue, Charles Blankson m. fl.
E-bok, 2026
2509 kr
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Contemporary Marketing Practices in Africa: Ethical and Sustainability Perspectives is the second volume in a series of two published to honor Professor Kofi Q. Dadzie’s enduring contributions to African business and development scholarship and his leadership in advancing research capacity and …
