Contemporary Marketing Practices in Africa , Volume 2

Ayantunji Gbadamosi is Associate Professor of Marketing and Chair of the Ethics Committee at the Royal Docks School of Business and Law, University of East London, UK. He previously led research and knowledge exchange in the school. He is President of the Academy of African Business and Development and Visiting Professor at the University of Fort Hare, South Africa. His research spans consumer behaviour, SME marketing, communications, and marketing to children.Charles Blankson is Professor of Marketing and Chair of the Department of Marketing at the G. Brint Ryan College of Business, University of North Texas, USA. Simon P. Sigué is Interim Dean of the Faculty of Graduate Studies, Athabasca University, Canada, and Visiting Professor of Marketing at the Wits Business School of Sciences, South Africa. He is the author of several books and articles published in leading marketing journals.

• Ch 1: Advancing Ethical and Sustainable Practices in African Marketing.- Ch 2: Market Orientation and Ethical Compliance in the Pharmaceutical Industry in a Developing Economy: A Multiple Case Study Approach.- Ch 3: Perceptions of Online Behavioral Advertising.- Ch 4: Technological Advancements and Sustainability in African Entrepreneurship: Ethical Practices and Future Trends Entrepreneurship.- Ch 5: Sustainable Consumption: The Role of Behavioral Change Strategies.- Ch 6: Highlighting market women and grassroots collaborations for sustainable public information technology in an emerging economy: analysis of Madina market information system in Accra, Ghana.- Ch 7: Sustainable material management, the key to successful project management in Africa: a perspective article.- Ch 8: Marketing Strategically: A Sustainability Marketing Perspective.- Ch 9: Innovation, Value Co-creation and Sustainability in Business Turbulence: Navigating the “Now Normal” Business Climate in Africa.- Ch 10: Transformative African Consumer Arts-Based Research: A Path to a Better World.