Ayantunji Gbadamosi – författare
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40 produkter
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
E-bok, 2013
1204 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering …
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
Häftad, 2013
1092 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – …
Young Consumer Behaviour
A Research Companion
Inbunden, 2017
2571 kr
Lägg i varukorg
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available …
Young Consumer Behaviour
A Research Companion
Häftad, 2017
663 kr
Lägg i varukorg
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Ayantunji Gbadamosi, Sonny Nwankwo
E-bok, 2020
709 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Ayantunji Gbadamosi, Sonny Nwankwo
E-bok, 2020
714 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Entrepreneurship and the Informal Sector
Challenges and Opportunities for African Business Development
Av Pantaleo D. Rwelamila, Ayantunji Gbadamosi m. fl.
E-bok, 2022
767 kr
Lägg i varukorg
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable. The chapters included highlight the need to consider the grey area between private and public sector dichotomy, which has been the focus of previous research efforts. The …
Entrepreneurship and the Informal Sector
Challenges and Opportunities for African Business Development
Av Pantaleo D. Rwelamila, Ayantunji Gbadamosi m. fl.
E-bok, 2022
767 kr
Lägg i varukorg
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable. The chapters included highlight the need to consider the grey area between private and public sector dichotomy, which has been the focus of previous research efforts. The …
Consumer Behaviour and Digital Transformation
E-bok, 2024
825 kr
Lägg i varukorg
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate …
Consumer Behaviour and Digital Transformation
E-bok, 2024
825 kr
Lägg i varukorg
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate …
Consumer Behaviour and Digital Transformation
Inbunden, 2024
2577 kr
Lägg i varukorg
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate …
Consumer Behaviour and Digital Transformation
Häftad, 2024
739 kr
Lägg i varukorg
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate …
Entrepreneurship and the Informal Sector
Challenges and Opportunities for African Business Development
Av Nnamdi O. Madichier, Ayantunji Gbadamosi m. fl.
Inbunden, 2022
2188 kr
Lägg i varukorg
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable. The chapters included highlight the need to consider the grey area between private and public sector dichotomy, which has been the focus of previous research efforts. The …
Entrepreneurship and the Informal Sector
Challenges and Opportunities for African Business Development
Av Nnamdi O. Madichier, Ayantunji Gbadamosi m. fl.
Häftad, 2024
650 kr
Lägg i varukorg
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable. The chapters included highlight the need to consider the grey area between private and public sector dichotomy, which has been the focus of previous research efforts. The …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Sonny Nwankwo, Ayantunji Gbadamosi
Inbunden, 2020
2177 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Sonny Nwankwo, Ayantunji Gbadamosi
Häftad, 2020
602 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
E-bok, 2013
1169 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – …
Young Consumer Behaviour
A Research Companion
E-bok, 2017
741 kr
Lägg i varukorg
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available …
Young Consumer Behaviour
A Research Companion
E-bok, 2017
717 kr
Lägg i varukorg
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available …
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Inbunden, 2016
3078 kr
Lägg i varukorg
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
E-bok, 2016
2803 kr
Lägg i varukorg
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying …
Exploring the Dynamics of Consumerism in Developing Nations
E-bok, 2019
2668 kr
Lägg i varukorg
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been …
Exploring the Dynamics of Consumerism in Developing Nations
E-bok, 2019
2668 kr
Lägg i varukorg
As developing nations increase their consumption rate, their relevance in the global marketplace grows. Existing assumptions and postulations about consumer consumption in various societies are being displaced largely due to the dynamic nature of the market. However, research has not been …
Contemporary Issues in Marketing
Principles and Practice
Inbunden, 2019
4046 kr
Lägg i varukorg
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, …
Contemporary Issues in Marketing
Principles and Practice
Häftad, 2019
2060 kr
Lägg i varukorg
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, …
Contemporary Issues in Marketing
Principles and Practice
E-bok, 2019
806 kr
Lägg i varukorg
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, …
Critical Perspectives on Diversity, Equity, and inclusion in Marketing
Inbunden, 2022
2129 kr
Lägg i varukorg
Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
Häftad, 2022
2499 kr
Lägg i varukorg
