Ayantunji Gbadamosi – författare
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38 produkter
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
E-bok, 2013
1204 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering …
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
Häftad, 2013
1098 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – …
Young Consumer Behaviour
A Research Companion
Inbunden, 2017
2588 kr
Lägg i varukorg
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available …
Young Consumer Behaviour
A Research Companion
Häftad, 2017
667 kr
Lägg i varukorg
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Ayantunji Gbadamosi, Sonny Nwankwo
E-bok, 2020
714 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Ayantunji Gbadamosi, Sonny Nwankwo
E-bok, 2020
714 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Entrepreneurship and the Informal Sector
Challenges and Opportunities for African Business Development
Av Pantaleo D. Rwelamila, Ayantunji Gbadamosi m. fl.
E-bok, 2022
767 kr
Lägg i varukorg
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable. The chapters included highlight the need to consider the grey area between private and public sector dichotomy, which has been the focus of previous research efforts. The …
Entrepreneurship and the Informal Sector
Challenges and Opportunities for African Business Development
Av Pantaleo D. Rwelamila, Ayantunji Gbadamosi m. fl.
E-bok, 2022
767 kr
Lägg i varukorg
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable. The chapters included highlight the need to consider the grey area between private and public sector dichotomy, which has been the focus of previous research efforts. The …
Consumer Behaviour and Digital Transformation
E-bok, 2024
791 kr
Lägg i varukorg
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate …
Consumer Behaviour and Digital Transformation
E-bok, 2024
791 kr
Lägg i varukorg
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate …
Consumer Behaviour and Digital Transformation
Inbunden, 2024
2585 kr
Lägg i varukorg
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate …
Consumer Behaviour and Digital Transformation
Häftad, 2024
742 kr
Lägg i varukorg
This comprehensive textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate …
Entrepreneurship and the Informal Sector
Challenges and Opportunities for African Business Development
Av Nnamdi O. Madichier, Ayantunji Gbadamosi m. fl.
Inbunden, 2022
2195 kr
Lägg i varukorg
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable. The chapters included highlight the need to consider the grey area between private and public sector dichotomy, which has been the focus of previous research efforts. The …
Entrepreneurship and the Informal Sector
Challenges and Opportunities for African Business Development
Av Nnamdi O. Madichier, Ayantunji Gbadamosi m. fl.
Häftad, 2024
652 kr
Lägg i varukorg
This book contributes to the ongoing discussion around entrepreneurship in Africa and how it can be made more sustainable. The chapters included highlight the need to consider the grey area between private and public sector dichotomy, which has been the focus of previous research efforts. The …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Sonny Nwankwo, Ayantunji Gbadamosi
Inbunden, 2020
2195 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Sonny Nwankwo, Ayantunji Gbadamosi
Häftad, 2020
607 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
E-bok, 2013
1169 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – …
Young Consumer Behaviour
A Research Companion
E-bok, 2017
741 kr
Lägg i varukorg
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available …
Young Consumer Behaviour
A Research Companion
E-bok, 2017
717 kr
Lägg i varukorg
Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available …
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Inbunden, 2016
3078 kr
Lägg i varukorg
Handbook of Research on Consumerism and Buying Behavior in Developing Nations
E-bok, 2016
3587 kr
Lägg i varukorg
Contemporary Issues in Marketing
Principles and Practice
Inbunden, 2019
4046 kr
Lägg i varukorg
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, …
Contemporary Issues in Marketing
Principles and Practice
Häftad, 2019
1829 kr
Lägg i varukorg
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, …
Contemporary Issues in Marketing
Principles and Practice
E-bok, 2019
806 kr
Lägg i varukorg
As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, …
Critical Perspectives on Diversity, Equity, and inclusion in Marketing
Inbunden, 2022
2129 kr
Lägg i varukorg
Critical Perspectives on Diversity, Equity, and Inclusion in Marketing
Häftad, 2022
2499 kr
Lägg i varukorg
Religion and Consumer Behaviour in Developing Nations
Av Ayantunji Gbadamosi, Ayodele C. Oniku
Inbunden, 2021
1832 kr
Lägg i varukorg
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth.Expert contributors highlight the individual …
Religion and Consumer Behaviour in Developing Nations
Av Ayodele C. Oniku, Ayantunji Gbadamosi
E-bok, 2021
444 kr
Lägg i varukorg
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potential for growth. Expert contributors highlight the individual …
