Ian Bathgate – författare
Visar alla böcker från författaren Ian Bathgate. Handla med fri frakt och snabb leverans.
3 produkter
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
E-bok, 2013
1204 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering …
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
Häftad, 2013
1098 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – …
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
E-bok, 2013
1169 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – …
