Sonny Nwankwo – författare
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14 produkter
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
E-bok, 2013
1204 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering …
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
Häftad, 2013
1095 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – …
Dynamics of Marketing in African Nations
Av Sonny Nwankwo, Joseph F. Aiyeku
E-bok, 2002
1178 kr
Lägg i varukorg
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is …
Routledge Companion to Business in Africa
Inbunden, 2014
3894 kr
Lägg i varukorg
Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Ayantunji Gbadamosi, Sonny Nwankwo
E-bok, 2020
714 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Ayantunji Gbadamosi, Sonny Nwankwo
E-bok, 2020
714 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Routledge Companion to Business in Africa
E-bok, 2014
1034 kr
Lägg i varukorg
Although the world''s poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books …
Routledge Companion to Business in Africa
E-bok, 2014
1004 kr
Lägg i varukorg
Although the world''s poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books …
Routledge Companion to Business in Africa
Häftad, 2018
874 kr
Lägg i varukorg
Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Sonny Nwankwo, Ayantunji Gbadamosi
Inbunden, 2020
2190 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Entrepreneurship Marketing
Principles and Practice of SME Marketing
Av Sonny Nwankwo, Ayantunji Gbadamosi
Häftad, 2020
605 kr
Lägg i varukorg
Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organisations; yet, scholarly resource materials to assist in honing skills and competencies have not kept pace. This well renowned textbook guides students through the complexities of entrepreneurship from …
Principles of Marketing
A Value-Based Approach
Av Ayantunji Gbadamosi, Ian Bathgate m. fl.
E-bok, 2013
1169 kr
Lägg i varukorg
This user-friendly textbook offers students an overview of each aspect of the marketing process, explored uniquely from the value perspective. Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – …
Enterprise Development in SMEs and Entrepreneurial Firms
Dynamic Processes
Av Nelson Oly Ndubisi, Sonny Nwankwo
Inbunden, 2013
2499 kr
Lägg i varukorg
Dynamics of Marketing in African Nations
Av Sonny Nwankwo, Joseph F. Aiyeku
Inbunden, 2002
1095 kr
Lägg i varukorg
Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is …
