Palgrave Studies of Marketing in Emerging Economies – serie
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36 produkter
Green Marketing and Management in Emerging Markets
The Crucial Role of People Management in Successful Implementation
Av Robert E. Hinson, Ogechi Adeola m. fl.
Inbunden, 2021
685 kr
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Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green …
Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Av Chipo Mukonza, Robert E. Hinson m. fl.
Inbunden, 2021
1927 kr
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Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from …
Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Av Chipo Mukonza, Robert E. Hinson m. fl.
Häftad, 2022
1927 kr
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Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from …
Marketing Brands in Africa
Perspectives on the Evolution of Branding in an Emerging Market
Inbunden, 2021
1925 kr
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This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial …
Marketing Brands in Africa
Perspectives on the Evolution of Branding in an Emerging Market
Häftad, 2022
1925 kr
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This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market. Authors cover crucial …
Marketing Communications in Emerging Economies, Volume I
Foundational and Contemporary Issues
Av Thomas Anning-Dorson, Robert E. Hinson m. fl.
Inbunden, 2021
1699 kr
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The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory …
Marketing Communications in Emerging Economies, Volume I
Foundational and Contemporary Issues
Av Thomas Anning-Dorson, Robert E. Hinson m. fl.
Häftad, 2022
1701 kr
Lägg i varukorg
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory …
Marketing Communications in Emerging Economies, Volume II
Conceptual Issues and Empirical Evidence
Av Thomas Anning-Dorson, Robert E. Hinson m. fl.
Inbunden, 2021
1699 kr
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Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve …
Marketing Communications in Emerging Economies, Volume II
Conceptual Issues and Empirical Evidence
Av Thomas Anning-Dorson, Robert E. Hinson m. fl.
Häftad, 2022
1701 kr
Lägg i varukorg
Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing communications by discussing the shift in the power of public relations, and highlighting how the small and local use communication effectively to improve …
Green Marketing in Emerging Economies
A Communications Perspective
Av Emmanuel Mogaji, Ogechi Adeola m. fl.
Inbunden, 2022
1927 kr
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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green …
Green Marketing in Emerging Economies
A Communications Perspective
Av Emmanuel Mogaji, Ogechi Adeola m. fl.
Häftad, 2023
1927 kr
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Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green …
Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations
Av Ishmael Mensah, Kandappan Balasubramanian m. fl.
Inbunden, 2021
1812 kr
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While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural …
Marketing Tourist Destinations in Emerging Economies
Towards Competitive and Sustainable Emerging Tourist Destinations
Av Ishmael Mensah, Kandappan Balasubramanian m. fl.
Häftad, 2022
1812 kr
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While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural …
Digital Service Delivery in Africa
Platforms and Practices
Av Ogechi Adeola, Jude N. Edeh m. fl.
Inbunden, 2022
1812 kr
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The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly …
Digital Service Delivery in Africa
Platforms and Practices
Av Ogechi Adeola, Jude N. Edeh m. fl.
Häftad, 2023
1812 kr
Lägg i varukorg
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly …
Marketing Communications and Brand Development in Emerging Economies Volume I
Contemporary and Future Perspectives
Av Ogechi Adeola, Robert E. Hinson m. fl.
Inbunden, 2022
1925 kr
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. …
Marketing Communications and Brand Development in Emerging Economies Volume I
Contemporary and Future Perspectives
Av Ogechi Adeola, Robert E. Hinson m. fl.
Häftad, 2023
1925 kr
Lägg i varukorg
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. …
Digital Business in Africa
Social Media and Related Technologies
Av Ogechi Adeola, Jude N. Edeh m. fl.
Inbunden, 2022
1587 kr
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This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers …
Digital Business in Africa
Social Media and Related Technologies
Av Ogechi Adeola, Jude N. Edeh m. fl.
Häftad, 2023
1587 kr
Lägg i varukorg
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency. Through social media, businesses are increasingly reaching and engaging their customers …
Marketing Communications and Brand Development in Emerging Markets Volume II
Insights for a Changing World
Av Ogechi Adeola, Robert E. Hinson m. fl.
Inbunden, 2022
1812 kr
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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The …
Marketing Communications and Brand Development in Emerging Markets Volume II
Insights for a Changing World
Av Ogechi Adeola, Robert E. Hinson m. fl.
Häftad, 2023
1812 kr
Lägg i varukorg
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. The …
Fashion Marketing in Emerging Economies Volume II
South American, Asian and African Perspectives
Av Frederica Brooksworth, Emmanuel Mogaji m. fl.
Inbunden, 2022
1925 kr
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This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming …
Fashion Marketing in Emerging Economies Volume II
South American, Asian and African Perspectives
Av Frederica Brooksworth, Emmanuel Mogaji m. fl.
Häftad, 2023
1925 kr
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This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries within emerging markets. The fashion industry is growing rapidly in emerging markets; fashion marketers and retailers are increasingly becoming …
Fashion Marketing in Emerging Economies Volume I
Brand, Consumer and Sustainability Perspectives
Av Frederica Brooksworth, Emmanuel Mogaji m. fl.
Inbunden, 2022
1925 kr
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Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to …
Fashion Marketing in Emerging Economies Volume I
Brand, Consumer and Sustainability Perspectives
Av Frederica Brooksworth, Emmanuel Mogaji m. fl.
Häftad, 2023
1925 kr
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Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled with an increasing market share, particularly for women’s mid-market apparel. In order for fashion firms to succeed in these markets it is crucial to …
Contemporary Retail Marketing in Emerging Economies
The Case of Ghana’s Supermarket Chains
Av David Eshun Yawson, Fred A. Yamoah
Inbunden, 2022
1135 kr
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This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now …
Contemporary Retail Marketing in Emerging Economies
The Case of Ghana’s Supermarket Chains
Av David Eshun Yawson, Fred A. Yamoah
Häftad, 2023
1135 kr
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This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business opportunity. With a special focus on supermarket chains, the authors show that the advancement of technology and infrastructure means that there are now …
Sustainable Green Marketing Strategies for a Circular Economy
African Realities and Imperatives
Av Asphat Muposhi, Brighton Nyagadza
Inbunden, 2025
1976 kr
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Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a …
Sustainable Green Marketing Strategies for a Circular Economy
African Realities and Imperatives
Av Asphat Muposhi, Brighton Nyagadza
Häftad, 2026
1976 kr
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Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technologies and the possibility of job losses. This book is founded on the proposition that green marketing governance is central to the transition to a …
Sustainability Marketing in Emerging Economies
Conceptual and Empirical Perspectives
Av Albert Anani-Bossman, Takalani E. Mudzanani m. fl.
Inbunden, 2025
2200 kr
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This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it …
