Robert E. Hinson – författare
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62 produkter
Social Media Marketing Management
How to Penetrate Emerging Markets and Expand Your Customer Base
Av Robert E. Hinson, David Mhlanga m. fl.
Häftad, 2024
832 kr
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This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be …
Social Media Marketing Management
How to Penetrate Emerging Markets and Expand Your Customer Base
Av Robert E. Hinson, David Mhlanga m. fl.
Inbunden, 2024
2197 kr
Lägg i varukorg
This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be …
Social Media Marketing Management
How to Penetrate Emerging Markets and Expand Your Customer Base
Av Joshua Doe, Kofi Osei-Frimpong m. fl.
E-bok, 2024
950 kr
Lägg i varukorg
This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be …
Social Media Marketing Management
How to Penetrate Emerging Markets and Expand Your Customer Base
Av Joshua Doe, Kofi Osei-Frimpong m. fl.
E-bok, 2024
981 kr
Lägg i varukorg
This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be …
Sales Management
A Primer for Frontier Markets
Av Robert E. Hinson, Ogechi Adeola m. fl.
Häftad, 2018
586 kr
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In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a …
Sales Management
A Primer for Frontier Markets
Av Robert E. Hinson, Ogechi Adeola m. fl.
Inbunden, 2018
1092 kr
Lägg i varukorg
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a …
Sales Management
A Primer for Frontier Markets
Av Abednego Feehi Okoe Amartey, Ogechi Adeola m. fl.
E-bok, 2018
420 kr
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In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a …
Customer Service Essentials
Lessons for Africa and Beyond
Av Robert E. Hinson, Ogechi Adeola m. fl.
Häftad, 2019
658 kr
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Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to …
Customer Service Essentials
Lessons for Africa and Beyond
Av Robert E. Hinson, Ogechi Adeola m. fl.
Inbunden, 2019
1164 kr
Lägg i varukorg
Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to …
Customer Service Essentials
Lessons for Africa and Beyond
Av Kwame Adom, Charles Agyinarare m. fl.
E-bok, 2019
472 kr
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Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to …
Marketing in Healthcare-Related Industries
Av Robert E. Hinson, Ogechi Adeola m. fl.
Häftad, 2020
658 kr
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Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have …
Marketing in Healthcare-Related Industries
Av Robert E. Hinson, Ogechi Adeola m. fl.
Inbunden, 2020
1164 kr
Lägg i varukorg
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have …
Marketing in Healthcare-Related Industries
Av Emmanuel Mogaji, Yam B. Limbu m. fl.
E-bok, 2020
614 kr
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Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have …
Marketing in Healthcare-Related Industries
Av Emmanuel Mogaji, Yam B. Limbu m. fl.
E-bok, 2020
708 kr
Lägg i varukorg
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have …
Customer Service Essentials
Lessons for Africa and Beyond
Av Kwame Adom, Charles Agyinarare m. fl.
E-bok, 2019
708 kr
Lägg i varukorg
Customer Service Essentials is a must-read and a definitive source of information on effective management of customer service in Africa and beyond. Leveraging on unique concepts and practices developed in the field of customer service management, this book uses case studies and vignettes to …
Sales Management
A Primer for Frontier Markets
Av Abednego Feehi Okoe Amartey, Ogechi Adeola m. fl.
E-bok, 2018
630 kr
Lägg i varukorg
In a fast-moving era of increased international competition, frontier markets must devise innovative ways to meet demanding sales targets and maintain profitability. These efforts will only succeed when local businesses abandon the concept of sales as a checklist of persuasive arguments that lead a …
Contemporary Issues in Management Development in Africa
Av Joshua y Abor, Kofi A Osei m. fl.
Häftad, 2016
485 kr
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New Frontiers in Hospitality and Tourism Management in Africa
Av Michael Z. Ngoasong, Ogechi Adeola m. fl.
Inbunden, 2021
1102 kr
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This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the …
New Frontiers in Hospitality and Tourism Management in Africa
Av Robert E. Hinson, Albert N. Kimbu m. fl.
E-bok, 2021
1459 kr
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This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the …
New Frontiers in Hospitality and Tourism Management in Africa
Av Michael Z. Ngoasong, Ogechi Adeola m. fl.
Häftad, 2022
1098 kr
Lägg i varukorg
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challenges the applicability of Western theories within the African context and draws attention to the …
Green Marketing and Management in Emerging Markets
The Crucial Role of People Management in Successful Implementation
Av Robert E. Hinson, Ogechi Adeola m. fl.
Inbunden, 2021
685 kr
Lägg i varukorg
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green …
Green Marketing and Management in Emerging Markets
The Crucial Role of People Management in Successful Implementation
Av Isaiah Adisa, Ogechi Adeola m. fl.
E-bok, 2021
894 kr
Lägg i varukorg
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green …
Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Av Chipo Mukonza, Robert E. Hinson m. fl.
Inbunden, 2021
1927 kr
Lägg i varukorg
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from …
Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Av Ayca Can Kirgiz, Emmanuel Mogaji m. fl.
E-bok, 2021
2430 kr
Lägg i varukorg
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from …
Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Av Chipo Mukonza, Robert E. Hinson m. fl.
Häftad, 2022
1927 kr
Lägg i varukorg
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from …
New Public Management in Africa
Contemporary Issues
Av Robert E. Hinson, Nnamdi Madichie m. fl.
Inbunden, 2021
1541 kr
Lägg i varukorg
This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management …
New Public Management in Africa
Contemporary Issues
Av Kwame Asamoah, Isaiah Adisa m. fl.
E-bok, 2021
1906 kr
Lägg i varukorg
This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions'' performance. Taking the reader through various business and management …
New Public Management in Africa
Contemporary Issues
Av Robert E. Hinson, Nnamdi Madichie m. fl.
Häftad, 2022
1450 kr
Lägg i varukorg
This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions' performance. Taking the reader through various business and management …
Marketing Communications in Emerging Economies, Volume I
Foundational and Contemporary Issues
Av Thomas Anning-Dorson, Robert E. Hinson m. fl.
Inbunden, 2021
1699 kr
Lägg i varukorg
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory …
Marketing Communications in Emerging Economies, Volume I
Foundational and Contemporary Issues
Av Meenakshi Gujral, Ayca Can Kirgiz m. fl.
E-bok, 2021
2174 kr
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The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory …
