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26 produkter
26 produkter
Social Media Marketing Management
How to Penetrate Emerging Markets and Expand Your Customer Base
Häftad, Engelska, 2024
736 kr
Skickas inom 10-15 vardagar
This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and is increasingly integrated into the marketing function, and EMDEs seem to be quickly finding out that it offers them a relatively low-cost opportunity to potentially leapfrog the competition in developed markets. By using social technology to reach users in different market segments in ways that were impossible before, social sites such as Facebook and X (formerly Twitter) create tremendous new growth opportunities for businesses. As businesses embrace social media solutions however, some challenges emerge in the adoption, utilisation, integration, and implementation of social media systems and tools in EMDEs— hence the need to provide pathways to better integrate social media into the marketing activities of emerging market institutions. This book provides practical guidance on the use of social media in marketing management. It provides contemporary perspectives on social media marketing, and while it is aimed primarily at practitioners, it could also serve as teaching text for undergraduate and postgraduate teaching programmes.
Social Media Marketing Management
How to Penetrate Emerging Markets and Expand Your Customer Base
Inbunden, Engelska, 2024
1 952 kr
Skickas inom 10-15 vardagar
This book responds to calls for a systematic approach in understanding the transformations in the social media marketing landscape. To narrow the focus, the book takes a developing economy perspective and presents a comprehensive understanding of social media practices and how these can be integrated in firms’ operational activities to create a competitive advantage.In emerging markets and developing economies (EMDEs), social media provides a technological solution to the economic challenges faced by governments, firms, and people at the bottom of the economic pyramid. Social media is often considered to be fundamentally changing the business paradigm and is increasingly integrated into the marketing function, and EMDEs seem to be quickly finding out that it offers them a relatively low-cost opportunity to potentially leapfrog the competition in developed markets. By using social technology to reach users in different market segments in ways that were impossible before, social sites such as Facebook and X (formerly Twitter) create tremendous new growth opportunities for businesses. As businesses embrace social media solutions however, some challenges emerge in the adoption, utilisation, integration, and implementation of social media systems and tools in EMDEs— hence the need to provide pathways to better integrate social media into the marketing activities of emerging market institutions. This book provides practical guidance on the use of social media in marketing management. It provides contemporary perspectives on social media marketing, and while it is aimed primarily at practitioners, it could also serve as teaching text for undergraduate and postgraduate teaching programmes.
Responsible Industry 4.0
A Framework for Human-Centered Artificial Intelligence
Inbunden, Engelska, 2023
2 160 kr
Skickas inom 10-15 vardagar
The growth of digital technologies and Artificial Intelligence (AI) has the potential to increase global wealth and tackle some of the world's most serious problems, including economic marginalization. In contrast, these innovations may contribute to widening economic gaps and potentially threaten the stability of democratic governments. Changes in economic growth and distribution are occurring in both developed and developing countries due to the impact that new technologies are having on businesses and the workplace. This book provides answers to the question of whether the technologies of the Fourth Industrial Revolution, such as AI, will lead to greater economic uncertainty, environmental collapse, and social unrest or whether they will help achieve shared prosperity and sustainable development, and successively the Sustainable Development Goals (SDGs).This book focuses on Human-centred AI and the responsible deployment of diverse technologies for achieving sustainable development. It examines why the human-centred approach is so crucial to long-term success. It underlines the definition of human-centred AI and its importance in creating sustainability and resilience. This book begins with a comprehensive history of the Fourth Industrial Revolution, details how to produce AI that is centred on humans in order to accomplish sustainable development in the era of the Fourth Industrial Revolution, and then goes on to discuss the need for proper management and governance of emerging technologies. The book ends by presenting a framework that will assist stakeholders in employing AI in a human-centred manner to achieve the SDGs set for 2030.This book will appeal to scholars, academics, and researchers interested in information linked to the SDGs, AI, and Industry 4.0.
Responsible Industry 4.0
A Framework for Human-Centered Artificial Intelligence
Häftad, Engelska, 2025
580 kr
Skickas inom 10-15 vardagar
The growth of digital technologies and Artificial Intelligence (AI) has the potential to increase global wealth and tackle some of the world's most serious problems, including economic marginalization. In contrast, these innovations may contribute to widening economic gaps and potentially threaten the stability of democratic governments. Changes in economic growth and distribution are occurring in both developed and developing countries due to the impact that new technologies are having on businesses and the workplace. This book provides answers to the question of whether the technologies of the Fourth Industrial Revolution, such as AI, will lead to greater economic uncertainty, environmental collapse, and social unrest or whether they will help achieve shared prosperity and sustainable development, and successively the Sustainable Development Goals (SDGs).This book focuses on Human-centred AI and the responsible deployment of diverse technologies for achieving sustainable development. It examines why the human-centred approach is so crucial to long-term success. It underlines the definition of human-centred AI and its importance in creating sustainability and resilience. This book begins with a comprehensive history of the Fourth Industrial Revolution, details how to produce AI that is centred on humans in order to accomplish sustainable development in the era of the Fourth Industrial Revolution, and then goes on to discuss the need for proper management and governance of emerging technologies. The book ends by presenting a framework that will assist stakeholders in employing AI in a human-centred manner to achieve the SDGs set for 2030.This book will appeal to scholars, academics, and researchers interested in information linked to the SDGs, AI, and Industry 4.0.
FinTech, Financial Inclusion, and Sustainable Development
Disruption, Innovation, and Growth
Inbunden, Engelska, 2024
2 230 kr
Skickas inom 10-15 vardagar
This book explores the significant impact of FinTech on the financial industry and how it could be used to promote legitimate development in the global economy. It takes readers on an engaging tour of the field of FinTech, immersing them in a thorough investigation of the technological advancements, creative business models, and regulatory issues that define the FinTech landscape.The book begins by documenting the rise of FinTech, providing historical context, and highlighting key milestones. It delves into the numerous technologies that have fuelled the FinTech revolution and offers valuable insights into the ongoing evolution of the financial industry and its implications for individuals, businesses, and society. It explores topics such as microfinance, digital lending, social impact investing, and sustainable finance, signalling the ability of FinTech to foster financial inclusion, reduce poverty, and drive sustainable economic growth in developing economies. The book takes into account ethical as well as regulatory considerations, and the importance of striking a balance between innovation and consumer protection. The book offers a comparative regional perspective and provides case studies of successful FinTech organizations from across the world. It concludes by providing an in-depth exploration of future trends and predictions, with a specific focus on emerging technologies such as ChatGPT and their potential impact.This will be a useful reference for researchers, scholars, and students, concerned with the changing dynamics of the industry in an increasingly digital and interconnected world.
Responsible Business and Sustainable Development
The Use of Data and Metrics in the Global South
Inbunden, Engelska, 2024
2 098 kr
Skickas inom 10-15 vardagar
Responsible and sustainable business practices are becoming increasingly important in the information age, as companies are realizing the need to address ethical and social issues associated with their operations. In today’s interconnected world, businesses have access to vast amounts of data that can be used to improve their bottom line but can also pose significant risks to individuals and society. At the same time, responsible business practices have the capacity to positively impact international development goals such as poverty alleviation, economic growth, responsible consumption, and health and social welfare.This book presents a transdisciplinary framework for addressing the 2030 Sustainable Development Agenda, offering fresh perspectives from the Global South. It provides an overview of the key challenges and opportunities associated with responsible business practices in the information age, including the need to balance privacy and security concerns with data analytics and innovation. It also highlights some of the best practices and initiatives, such as stakeholder engagement, transparency, and accountability. The book establishes the role of green leadership in promoting responsible production, discusses the importance of measuring and reporting on sustainable innovation, including the use of sustainability metrics and reporting frameworks. Further, it debates the importance of incorporating ethics and sustainability in strategic management practices. It provides a comprehensive understanding of the integration of these values in organizational decision‑making. By delving into the pressing matters that impact our world today, the book generates a sense of urgency and awareness among its audience.Its inclusive approach to exploring various perspectives and opinions invites readers to participate in a constructive dialogue, broadening their understanding and deepening their empathy for different viewpoints.
Responsible Business and Sustainable Development
The Use of Data and Metrics in the Global South
Häftad, Engelska, 2025
652 kr
Skickas inom 10-15 vardagar
Responsible and sustainable business practices are becoming increasingly important in the information age, as companies are realizing the need to address ethical and social issues associated with their operations. In today’s interconnected world, businesses have access to vast amounts of data that can be used to improve their bottom line but can also pose significant risks to individuals and society. At the same time, responsible business practices have the capacity to positively impact international development goals such as poverty alleviation, economic growth, responsible consumption, and health and social welfare.This book presents a transdisciplinary framework for addressing the 2030 Sustainable Development Agenda, offering fresh perspectives from the Global South. It provides an overview of the key challenges and opportunities associated with responsible business practices in the information age, including the need to balance privacy and security concerns with data analytics and innovation. It also highlights some of the best practices and initiatives, such as stakeholder engagement, transparency, and accountability. The book establishes the role of green leadership in promoting responsible production, discusses the importance of measuring and reporting on sustainable innovation, including the use of sustainability metrics and reporting frameworks. Further, it debates the importance of incorporating ethics and sustainability in strategic management practices. It provides a comprehensive understanding of the integration of these values in organizational decision‑making. By delving into the pressing matters that impact our world today, the book generates a sense of urgency and awareness among its audience.Its inclusive approach to exploring various perspectives and opinions invites readers to participate in a constructive dialogue, broadening their understanding and deepening their empathy for different viewpoints.
1 943 kr
Skickas inom 10-15 vardagar
AI in Hospital Administration: Revolutionizing Healthcare is a groundbreaking book that explores the transformative potential of artificial intelligence (AI) in hospital administration and its impact on revolutionizing healthcare. This book draws on existing academic literature and interdisciplinary research to provide a comprehensive overview of cutting-edge AI technologies and their applications in hospital administration. The book begins by highlighting the basics of AI. It moves to the challenges hospital administrators face, such as long wait times, inefficient scheduling, inaccurate forecasting, and suboptimal resource allocation. It emphasizes the need for effective management and decision-making strategies to optimize patient outcomes while ensuring efficient resource utilization. While AI has seen significant advancements in areas like medical imaging and clinical decision support systems, its role in hospital administration remains relatively understudied. This book aims to fill this gap by delving into the complexities of managing patient flow, optimizing resource allocation, ensuring effective staff scheduling, and implementing data-driven decision-making processes. It explores various AI-powered solutions, including machine learning, natural language processing, and predictive analytics, and their potential to alleviate these challenges. It also covers ethical considerations and potential barriers to AI adoption in healthcare, such as privacy concerns, data security, and the human-machine interface. The book includes real-world case studies and examples of successful AI implementations in hospital administration to provide practical insights. Doing so equips healthcare professionals, administrators, policymakers, and researchers with the knowledge and tools to leverage AI effectively, foster innovation, and drive positive change in healthcare organizations. In short, AI in Hospital Administration: Revolutionizing Healthcare addresses the gap in academic literature surrounding the role of AI in hospital administration. It comprehensively understands this domain's challenges, limitations, and opportunities, stimulating further research and promoting informed decision-making. The book envisions a future where AI plays a central role in transforming healthcare administration for the better.
2 151 kr
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This book delves into the transformative power of the Fourth Industrial Revolution (4IR) in reshaping the landscape of sustainable development in one of the world's most vibrant regions. This edited volume explores the synergy between cutting-edge digital technologies and innovative financial strategies to drive responsible business practices that align with the Sustainable Development Goals (SDGs).This book navigates the complex interplay between technological advancements, financial inclusion, corporate social responsibility, environmental stewardship, and ethical governance. It critically assesses how digital innovations—ranging from artificial intelligence, blockchain, and the Internet of Things (IoT) to green technologies and fintech—alongside novel financial instruments such as green bonds and impact investing, can address key concerns such as poverty alleviation, gender parity, and environmental sustainability. With a wide range of expert contributions, this volume offers useful insights and practical solutions to promote financial inclusion and encourage sustainable growth in Sub-Saharan Africa. It achieves this through a combination of empirical research, case studies, and policy analysis.This resource is crucial for policymakers, scholars, and development practitioners who are dedicated to advancing inclusive and sustainable development.
Digital Financial Inclusion
Revisiting Poverty Theories in the Context of the Fourth Industrial Revolution
Inbunden, Engelska, 2022
1 319 kr
Skickas inom 10-15 vardagar
This book is unique in that it challenges scholarly views on financial inclusion and poverty reduction while also relating financial inclusion and poverty reduction to the Fourth Industrial Revolution.
Digital Financial Inclusion
Revisiting Poverty Theories in the Context of the Fourth Industrial Revolution
Häftad, Engelska, 2023
1 319 kr
Skickas inom 10-15 vardagar
This book is unique in that it challenges scholarly views on financial inclusion and poverty reduction while also relating financial inclusion and poverty reduction to the Fourth Industrial Revolution. The book deviates from the usual method of analyzing financial inclusion, which relies on bank accounts or microcredit as success criteria, and instead discusses how the Fourth Industrial Revolution is facilitating digital financial inclusion. With a five-fold goal, this book investigates both past and present readings and understandings of poverty and financial inclusion. To begin, it provides a thorough introduction to the Fourth Industrial Revolution and financial inclusion in the context of the Fourth Industrial Revolution. Second, the book dives quite extensively into the theories of financial inclusion in the context of the Fourth Industrial Revolution. Third, the book reconstructs the theory of financial inclusion, moving from traditional to digital financial inclusion, highlighting the role of digital financial inclusion in the transition from an informal financial money market to a formal financial system. The fourth goal is to evaluate the tools and effects of digital financial inclusion on poverty. Finally, it provides case studies of digital financial inclusion and the future of digital financial inclusion in emerging and developing countries. This book will be of interest to academics, students and practitioners in a range of disciplines, including finance, development economics, and consumer economics.
Fourth Industrial Revolution in Africa
Exploring the Development Implications of Smart Technologies in Africa
Inbunden, Engelska, 2023
1 900 kr
Skickas inom 10-15 vardagar
This edited volume, the third in a three-volume set, discusses implications of The Fourth Industrial Revolution (4IR) in Africa. By rebuilding natural ecosystems, linking billions to digital networks, and better managing assets, the world may be able to undo the damage done by the industrial revolutions. There are, however, significant concerns that institutions will not be able to adapt, that governments will not adopt and regulate new technologies to reap their benefits, that power shifts will result in serious new security threats, that inequality will increase, and that societies will break apart. Written by an international panel of experts, analyzes the potential of smart technology across sectors and industries in Africa to bring about long-term, sustainable growth.
The Fourth Industrial Revolution in Africa : Exploring the Development Implications of Smart Technologies in Africa
Engelska, 2023
653 kr
Skickas inom 5-8 vardagar
Fourth Industrial Revolution in Africa
Exploring the Development Implications of Smart Technologies in Africa
Häftad, Engelska, 2024
1 900 kr
Skickas inom 10-15 vardagar
There are, however, significant concerns that institutions will not be able to adapt, that governments will not adopt and regulate new technologies to reap their benefits, that power shifts will result in serious new security threats, that inequality will increase, and that societies will break apart.
Post-Independence Development in Africa
Decolonisation and Transformation Prospects
Inbunden, Engelska, 2023
1 900 kr
Skickas inom 10-15 vardagar
The book Post-Independence Development in Africa: Decolonisation and Transformation Prospects revisits the development debates and development realities in Africa. This is achieved by offering theoretical comments about post-independence development in Africa and by providing historical details pertaining to the development approaches adopted in Africa immediately after independence in the 1960s and mid-70s. Sitting at the intersection of two sets of scholarly literature, namely; literature on development and literature on development discourses and practices in Africa, the book comprises a mixture of detailed sector-specific accounts of the status of development on the continent. The chapters in the book also contribute to clarifying how the two strands of literature intersect using several case studies across Africa.
653 kr
Skickas inom 5-8 vardagar
Post-Independence Development in Africa
Decolonisation and Transformation Prospects
Häftad, Engelska, 2024
1 900 kr
Skickas inom 7-10 vardagar
The book Post-Independence Development in Africa: Decolonisation and Transformation Prospects revisits the development debates and development realities in Africa.
Economic Inclusion in Post-Independence Africa
An Inclusive Approach to Economic Development
Inbunden, Engelska, 2023
1 795 kr
Skickas inom 10-15 vardagar
The second in a three-volume series, this edited volume discusses post-independence economic inclusion in selected African countries. While human development indices rise and poverty rates fall across the African continent, facilitated by recent technological and innovation development which reaches previously inaccessible regions, indicators continue to lag in several crucial areas. Economic and social inclusion, therefore, remains at the forefront of development discussions across the continent. Using a variety of case studies underpinned by multidisciplinary research approaches, the chapters in this book explore a wide range of economic and financial inclusion issues from all aspects; from benefits and challenges to the steps that need to be taken to improve the level of economic inclusion on the continent. Governments, development agencies, non-governmental organizations with a bias toward development, students, and university lecturers will all find this book interesting.
Economic Inclusion in Post-Independence Africa : An Inclusive Approach to Economic Development
Engelska, 2023
653 kr
Skickas inom 5-8 vardagar
Economic Inclusion in Post-Independence Africa
An Inclusive Approach to Economic Development
Häftad, Engelska, 2024
1 786 kr
Skickas inom 10-15 vardagar
While human development indices rise and poverty rates fall across the African continent, facilitated by recent technological and innovation development which reaches previously inaccessible regions, indicators continue to lag in several crucial areas.
FinTech and Artificial Intelligence for Sustainable Development
The Role of Smart Technologies in Achieving Development Goals
Inbunden, Engelska, 2023
1 740 kr
Skickas inom 10-15 vardagar
This book investigates how smart technologies can play a crucial role in the achievement of the UN Sustainable Development Goals. Focusing on FinTech as well as artificial intelligence, the author demonstrates how one of the most effective strategies for accelerating progress toward global development goals is to make use of emerging technologies to broaden and deepen the scope of action. The first part of the book offers a historical perspective on sustainable development, financial technology and the emergence of the Fourth Industrial Revolution, while the second part looks in-depth at new technologies that can contribute to the realization of the SDGs. The power of AI to reduce poverty and increase food security, the implications of digital innovations for education, the impact of AI on clean transport, the role of FinTech in mitigating climate change, and ways in which AI can aid financial inclusion are all discussed.
653 kr
Skickas inom 5-8 vardagar
FinTech and Artificial Intelligence for Sustainable Development
The Role of Smart Technologies in Achieving Development Goals
Häftad, Engelska, 2024
1 740 kr
Skickas inom 10-15 vardagar
This book investigates how smart technologies can play a crucial role in the achievement of the UN Sustainable Development Goals.
Fostering Long-Term Sustainable Development in Africa
Overcoming Poverty, Inequality, and Unemployment
Inbunden, Engelska, 2024
2 173 kr
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This book provides a broad and insightful guide to the economic, social, and environmental concerns seen within Africa. It highlights the central economic challenges faced by African countries and outlines ways in which long-term sustainable development in Africa can be achieved. A particular focus in given to issues of poverty, inequality, and unemployment and how poor infrastructure, limited healthcare and education, and environmental deterioration are exacerbating these issues. By looking at the limited effectiveness of traditional development initiatives, a new framework for economic development is presented that focuses on community ownership and long-term sustainability and which acknowledges the history of colonisation, economic exploitation, and political instability that has held Africa back in the past.This book takes hope from countries within the Global South that have moved towards sustainable development and sets out ways in which other countries can follow them. It will be relevant to students, researchers, and policymakers interested in development and environmental economics.
Russia-Ukraine Conflict and Development in Africa
Implications for Sustainable Development
Inbunden, Engelska, 2024
1 584 kr
Skickas inom 10-15 vardagar
This edited volume provides a comprehensive analysis of the intricate dynamics of the Russia-Ukraine conflict, particularly within the context of sustainable development in Africa. The book explores the multifaceted consequences of the war, drawing attention to its socioeconomic, environmental, and political implications. It also emphasizes the significance of sustainable development on a global scale, positioning itself at the intersection of conflict studies and sustainable development literature.Chapters discuss the international response to the conflict, including sanctions on Russia and disruptions in global supply chains, which has had significant implications for countries in Africa that rely on Russia and Ukraine for essential commodities. The history and root causes of the conflict are analyzed, highlighting the contrasting narratives – the pro-Russian perspective and the pro-Western viewpoint. Underscoring the impact of the Russia-Ukraine conflict on global peace, sustainable development, and the achievement of Sustainable Development Goals (SDGs) by the 2030 deadline, this volume will be of interest to researchers and students focusing on development, food systems, peace and conflict, security studies, international relations, and the SDGs.
2 320 kr
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In the 21st century, the imperative for sustainable development has assumed a paramount role, echoing the pressing global concerns surrounding environmental degradation, social inequalities, and economic challenges.