Ayça Can Kirgiz – författare
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9 produkter
Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Av Chipo Mukonza, Robert E. Hinson m. fl.
Inbunden, 2021
1893 kr
Lägg i varukorg
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from …
Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Av Ayca Can Kirgiz, Emmanuel Mogaji m. fl.
E-bok, 2021
2430 kr
Lägg i varukorg
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from …
Green Marketing in Emerging Markets
Strategic and Operational Perspectives
Av Chipo Mukonza, Robert E. Hinson m. fl.
Häftad, 2022
1893 kr
Lägg i varukorg
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from …
Marketing Communications in Emerging Economies, Volume I
Foundational and Contemporary Issues
Av Thomas Anning-Dorson, Robert E. Hinson m. fl.
Inbunden, 2021
1692 kr
Lägg i varukorg
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory …
Marketing Communications in Emerging Economies, Volume I
Foundational and Contemporary Issues
Av Meenakshi Gujral, Ayca Can Kirgiz m. fl.
E-bok, 2021
2174 kr
Lägg i varukorg
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory …
Marketing Communications in Emerging Economies, Volume I
Foundational and Contemporary Issues
Av Thomas Anning-Dorson, Robert E. Hinson m. fl.
Häftad, 2022
1692 kr
Lägg i varukorg
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges within these markets. Offering a distinctive meaning and importance to both the practice and the theory …
Green Marketing in Emerging Economies
A Communications Perspective
Av Emmanuel Mogaji, Ogechi Adeola m. fl.
Inbunden, 2022
1917 kr
Lägg i varukorg
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green …
Green Marketing in Emerging Economies
A Communications Perspective
Av Ayca Can Kirgiz, Chipo Mukonza m. fl.
E-bok, 2022
2509 kr
Lägg i varukorg
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green …
Green Marketing in Emerging Economies
A Communications Perspective
Av Emmanuel Mogaji, Ogechi Adeola m. fl.
Häftad, 2023
1917 kr
Lägg i varukorg
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green …
