Emmanuel Mogaji – författare
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72 produkter
Strategic Marketing of Higher Education in Africa
Av Emmanuel Mogaji, Felix Maringe m. fl.
Inbunden, 2020
2439 kr
Lägg i varukorg
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making.The Higher Education landscape around the …
Understanding the Higher Education Market in Africa
Av Emmanuel Mogaji, Felix Maringe m. fl.
Inbunden, 2020
2439 kr
Lägg i varukorg
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process.While acknowledging the vast …
Introduction to Advertising
Understanding and Managing the Advertising Process
Häftad, 2021
831 kr
Lägg i varukorg
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.The book provides an understanding of the benefits of …
Introduction to Advertising
Understanding and Managing the Advertising Process
Inbunden, 2021
2825 kr
Lägg i varukorg
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.The book provides an understanding of the benefits of …
Strategic Marketing of Higher Education in Africa
Av Robert Ebo Hinson, Felix Maringe m. fl.
E-bok, 2020
774 kr
Lägg i varukorg
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the …
Strategic Marketing of Higher Education in Africa
Av Robert Ebo Hinson, Felix Maringe m. fl.
E-bok, 2020
791 kr
Lägg i varukorg
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the …
Understanding the Higher Education Market in Africa
Av Robert Ebo Hinson, Felix Maringe m. fl.
E-bok, 2020
791 kr
Lägg i varukorg
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast …
Understanding the Higher Education Market in Africa
Av Robert Ebo Hinson, Felix Maringe m. fl.
E-bok, 2020
774 kr
Lägg i varukorg
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process. While acknowledging the vast …
Introduction to Advertising
Understanding and Managing the Advertising Process
E-bok, 2021
960 kr
Lägg i varukorg
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of …
Introduction to Advertising
Understanding and Managing the Advertising Process
E-bok, 2021
981 kr
Lägg i varukorg
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers. The book provides an understanding of the benefits of …
Digital Consumer Management
Understanding and Managing Consumer Engagement in the Digital Environment
E-bok, 2023
820 kr
Lägg i varukorg
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the …
Digital Consumer Management
Understanding and Managing Consumer Engagement in the Digital Environment
E-bok, 2023
838 kr
Lägg i varukorg
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem. Chapters explore the …
Understanding the Higher Education Market in Africa
Av Emmanuel Mogaji, Felix Maringe m. fl.
Häftad, 2021
672 kr
Lägg i varukorg
This book offers theoretical and practical insights into the marketing of higher education in Africa. It explores the key players, challenges and policies affecting higher education across the continent; their marketing strategies and the students’ selection process.While acknowledging the vast …
Strategic Marketing of Higher Education in Africa
Av Emmanuel Mogaji, Felix Maringe m. fl.
Häftad, 2021
672 kr
Lägg i varukorg
Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making.The Higher Education landscape around the …
Digital Consumer Management
Understanding and Managing Consumer Engagement in the Digital Environment
Häftad, 2023
712 kr
Lägg i varukorg
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem.Chapters explore the …
Digital Consumer Management
Understanding and Managing Consumer Engagement in the Digital Environment
Inbunden, 2023
2585 kr
Lägg i varukorg
Integrating consumer behaviour, digital marketing, digital platform management, web analytics, and marketing insights, Digital Consumer Management provides a holistic understanding—from a brand perspective—of the management of consumers and consumption in the digital ecosystem.Chapters explore the …
Transport Services Management in Africa
Av Emmanuel Mogaji, Ogochukwu Ugboma m. fl.
Inbunden, 2025
2510 kr
Lägg i varukorg
Transportation is an essential part of human activity and a service that makes an enormous contribution to the economic, social, and general well-being of countries and their citizens. However, many developing countries and emerging economies are suffering from institutional challenges that impact …
Transport Services Management in Africa
Av Chinebuli Uzondu, Ogochukwu Ugboma m. fl.
E-bok, 2025
838 kr
Lägg i varukorg
Transportation is an essential part of human activity and a service that makes an enormous contribution to the economic, social, and general well-being of countries and their citizens. However, many developing countries and emerging economies are suffering from institutional challenges that impact …
Transport Services Management in Africa
Av Chinebuli Uzondu, Ogochukwu Ugboma m. fl.
E-bok, 2025
838 kr
Lägg i varukorg
Transportation is an essential part of human activity and a service that makes an enormous contribution to the economic, social, and general well-being of countries and their citizens. However, many developing countries and emerging economies are suffering from institutional challenges that impact …
Essentials of Advertising Management
Navigating AI, Digital Platforms and Global Trends
Häftad, 2027
598 kr
Kommande
Advertising is changing. The principles that make it effective still matter. Essentials of Advertising Management offers an updated and expanded exploration of artificial intelligence, digital platforms, creators, algorithms and increasingly automated advertising systems and how they are …
Essentials of Advertising Management
Navigating AI, Digital Platforms and Global Trends
Inbunden, 2027
2549 kr
Kommande
Advertising is changing. The principles that make it effective still matter. Essentials of Advertising Management offers an updated and expanded exploration of artificial intelligence, digital platforms, creators, algorithms and increasingly automated advertising systems and how they are …
Research Methods for MBA Students
Completing Projects and Dissertations
Häftad, 2027
716 kr
Kommande
Navigate the MBA research journey with clear methodology, structure and confidence.Research Methods for MBA Students by Emmanuel Mogaji is a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and …
Research Methods for MBA Students
Completing Projects and Dissertations
Inbunden, 2027
1153 kr
Kommande
Navigate the MBA research journey with clear methodology, structure and confidence.Research Methods for MBA Students by Emmanuel Mogaji is a concise and practical textbook designed for postgraduate students undertaking business research modules and projects. Recognizing the time pressures and …
Qualitative Research for a Digital World
A Practical Guide
Av Emmanuel Mogaji, Varsha Jain m. fl.
Häftad, 2024
486 kr
Lägg i varukorg
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give …
Qualitative Research for a Digital World
A Practical Guide
Av Emmanuel Mogaji, Varsha Jain m. fl.
Inbunden, 2024
3346 kr
Lägg i varukorg
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give …
Qualitative Research for a Digital World
A Practical Guide
Av Himani Sharma, Varsha Jain m. fl.
E-bok, 2024
479 kr
Lägg i varukorg
Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give …
Marketing in Healthcare-Related Industries
Av Robert E. Hinson, Ogechi Adeola m. fl.
Häftad, 2020
655 kr
Lägg i varukorg
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have …
Marketing in Healthcare-Related Industries
Av Robert E. Hinson, Ogechi Adeola m. fl.
Inbunden, 2020
1160 kr
Lägg i varukorg
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have …
Marketing in Healthcare-Related Industries
Av Emmanuel Mogaji, Yam B. Limbu m. fl.
E-bok, 2020
614 kr
Lägg i varukorg
Marketing in Healthcare-Related Industries captures the concepts and complexities of marketing healthcare in today’s environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics on healthcare marketing have …
Emotional Appeals in Advertising Banking Services
E-bok, 2018
535 kr
Lägg i varukorg
Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has increased the need to …
