Strategic Marketing of Higher Education in Africa
Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson
Inbunden, 2020
2 399 kr
Du är på sajten för privatpersoner.
Du är på sajten för privatpersoner.
Du är på sajten för privatpersoner.
Du är på sajten för privatpersoner.
AvEmmanuel Mogaji,Ogochukwu Ugboma
Del i serien Routledge Research on African Economics
2 468 kr
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Emmanuel Mogaji is an Associate Professor of Marketing at Keele University, UK, with a research focus on transformative service provision, particularly within transport services. He developed the Transformative Transport Service Design (TTSD) framework, aimed at advancing inclusive, accessible, and sustainable transport systems across developing and developed economies. His work critically explores how transport services can be better designed, managed, and experienced, especially in contexts shaped by informality and inequality. Through his research and publications, he continues to advocate for people-centred service innovations that drive social impact, equity, and resilience in transport systems globally.Ogochukwu Ugboma is an Associate Professor and Acting Dean, School of Transport and Logistics, Lagos State University, Lagos, Nigeria, specialising in Transport, Logistics, and Supply Chain Management. A fellow of the Chartered Institute of Logistics and Transport (CILT) and the African Centre for Supply Chain (ACSC), Dr. Ogochukwu Ugboma combines extensive academic expertise with practical industry engagement. Her work integrates theoretical frameworks with real-world applications, particularly in logistics performance, transport equity, sustainable supply chains, and skills development in Africa.Chinebuli Uzondu is a Road Safety Advisor with the National Highways UK. She has previously worked as a Lecturer and Researcher in the Department of Transport Management Technology, Federal University of Technology, Owerri, Nigeria, and Postdoctoral Researcher in the Human Factors and Safety Group at the Institute for Transport Studies, University of Leeds, UK, where she obtained her PhD. Her work seeks to understand transport safety and urban mobility using both quantitative and qualitative research methods, to inform the design of transportation services including infrastructure and/or technology interventions, and to evaluate the effectiveness of these interventions.
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