Qualitative Research for a Digital World

A Practical Guide

AvEmmanuel Mogaji,Varsha Jain

Häftad, Engelska, 2024

486 kr

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Beskrivning

Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.

This book will provide you with

· The knowledge you need to advance your qualitative research understanding across all disciplines.

· A practical reflection of the application of relevant research methodologies.

· An overview of research ideas, cases, and examples.

With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.

Produktinformation

Utgivningsdatum:2024-12-03
Mått:230 x 10 x 170 mm
Vikt:555 g
Format:Häftad
Språk:Engelska
Antal sidor:320
Upplaga:1
Förlag:SAGE Publications
ISBN:9781529621518

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Mer om författaren

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

Recensioner i media

Good for dissertation work

Innehållsförteckning

Chapter 1: Philosophies of ResearchChapter 2: Research Design EthicsChapter 3: Digital Ethnography, Netnography, and Online ImmersionChapter 4: Digital DiariesChapter 5: ALARA Model of information SearchChapter 6: ScreencastingChapter 7: Online InterviewsChapter 8: Online Focus Group DiscussionsChapter 9: The e-Delphi MethodChapter 10: Discourse AnalysisChapter 11: Thematic AnalysisChapter 12: Content AnalysisChapter 13: Data Management PlanChapter 14: Contemplating the Advances of Digital Technology