Qualitative Research for a Digital World

Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India).Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.

Good for dissertation work

• Chapter 1: Philosophies of ResearchChapter 2: Research Design EthicsChapter 3: Digital Ethnography, Netnography, and Online ImmersionChapter 4: Digital DiariesChapter 5: ALARA Model of information SearchChapter 6: ScreencastingChapter 7: Online InterviewsChapter 8: Online Focus Group DiscussionsChapter 9: The e-Delphi MethodChapter 10: Discourse AnalysisChapter 11: Thematic AnalysisChapter 12: Content AnalysisChapter 13: Data Management PlanChapter 14: Contemplating the Advances of Digital Technology